fbpx
Close

Don Tanani’s first commercial collection attests to the growth of contemporary Egyptian design 

This Egyptian design brand launched their first official collection called Moruna

Moruna is the Arabic word for ‘flexibility’ – and the name of the first official collection launched by Egyptian design brand Don Tanani, led by Lina Alorabi. Inspired by the Ouroboros bench (part of the brand’s debut Duality collection, created in 2021), the pieces represent the deconstruction and reconstruction of the bench; its undulating curves and solid hand-carved wood transformed into a range of versatile seating options.

To understand the Moruna collection, one must become familiar with the brand’s Duality collection – an ongoing project that aims to redefine and disrupt the perceptions of Egyptian design, both locally and globally. “Imagery of ancient Egypt is universally recognised but defining modern Egypt is a struggle for Egyptians and those outside of it,” Don Tanani and Alorabi state in their brand manifesto.

“Our designs aim to redefine and explore our history and to help us to understand where we come from and to define our future,” says Alorabi. “Every piece we design is an exploration of the limits of craft, furthering the role of Egypt’s excellence in artisanship and its unique identity and position in [the art world].” Don Tanani groups its collections into two segments: ‘closed editions’ like the Duality collection explore the brand’s research and development, creating limited-edition pieces such as the Ouroboros chair and the Mehen and Apep tables; while the ‘open editions’ reference the ideas and concepts of the former by creating more functional and commercially viable designs. “Instead of creating a single object as [a] demonstration of skill and concept, we expanded into functional needs,” Alorabi explains. “The seats are designed around ergonomic principles, while also allowing for both relaxed and formal seating postures. The collection can be used both indoors and outdoors, blurring and expanding [the] boundaries of functional spaces in a home.” 

The Moruna collection comes in solid oxidised oak or solid teak, with cushions that are fully removable, and upholstered in a selection of outdoor fabrics. Each piece also features brass-capped feet. The collection also includes a coffee table with solid wool ‘tiles’ inlaid with end-grain inserts to create a contrasting pattern from the top, curving seamlessly down to its front. 

“We wanted to express the luxurious slow life that we enjoy as Egyptians; conversing, sharing, making memories and enjoying company,” Alorabi explains. “The Moruna collection focuses heavily on expanding the definition of seating as a social machine. The Double Sided sofa can be used from both sides, while the Conversation chair aims to stir up deep dialogues, and the sun lounger invites relaxation. The collection expresses physicality and functionality as an intangible social expression.” Most importantly, Don Tanani’s goal is to contribute to the elevation of Egyptian design by facilitating opportunities for innovative and research-based design in Egypt. As the country continues its rigorous urban expansion, Egyptian designers, artists and curators are using this time to ensure that the momentum is guided in the right direction, where cultural pride and the appreciation of the country’s heritage are carefully referenced and interpreted in a contemporary context. “The Egyptian design scene has become aware of its importance in preserving our culture and artisanal heritage,” says Alorabi. “Design can serve as a protector and developer [and] so it is a very exciting time to be a designer in Egypt. 

“People are more demanding and thoughtful when considering their environment and the objects they interact with on a daily basis,” she continues. “They want to contribute to something and not follow blind consumerism. Purpose is transforming the Egyptian design scene.”

Photography by Louay Nasser

The Latest
April 18, 2025

Culture Express

Designed by Aline Asmar d’Amman, the Dream of the Desert train seamlessly blends modern elegance with the rich heritage of Saudi Arabia

April 18, 2025

The Art of Curated Living

OBEGI Home designs a breathtaking mansion on Jumeirah Bay Island through thoughtful curation and bespoke elements

April 17, 2025
d3 x Fuorisalone.it announcement

Dubai Design District (D3) signs partnership with Fuorisalone and Brera Design District

The strategic partnership officially signed during Milan Design Week, will enable collaboration, knowledge sharing, industry networking, and joint initiatives.

April 17, 2025

Luxury Meets Everyday Comfort

This Dubai Hills villa by MWM Studio integrates comfort, functionality and refined aesthetics

April 17, 2025

Personalised Luxury

Bespoke design and a strong curatorial process define this duplex at The Lana Residences, Dorchester Collection in Dubai

April 17, 2025
Revolver YDesign

A Bold Fusion

Step into Revolver designed by Yasmine Farahmandy of Y Design Interior.

April 16, 2025
Cosentino

Highlights from Cosentino at Milan Design Week

Architectural surfaces leader Cosentino collaborated on two outstanding installations

April 16, 2025

Mocha Mousse, Tuscan Style

Pantone’s 2025 Colour of the Year shines in this Canadian home with Italian vibes

April 16, 2025

A New Palm in the Making

Nakheel is partnering with six renowned architecture firms to design 10 bespoke Beach Collection villas on Palm Jebel Ali

April 15, 2025

In Perpetual Motion

Latifa Saeed’s latest roundabout installation, ‘Alsarmadi’, created in collaboration with Dubai’s Road and Transport Authority evokes a sense of heritage yet keeps in touch with the city’s fast paced life

April 15, 2025

Brazilian Modernism Meets Contemporary Codes

This Curitiba residence embraces Brazil’s compelling design trajectory

April 14, 2025

Colour meets Texture

Blending botanical essence with avant-garde design