‘Designed for Living’ is the latest campaign from Bloomingdale’s highlighting new home arrivals
'Designed for Living' highlights new pieces, hero brands and exclusive offers
id sponsorship: On the occasion of Dubai Home Festival, Bloomingdale’s has revealed its latest campaign titled ‘Designed for Living’ which highlights its coveted home department. The campaign spotlights the latest home and furniture collections from Bloomingdale’s (which can be purchased both online and in-store) as well as highlighting its exclusive ‘New Movers Offer’ and other design services.”
With a multitude of brand and labels under one roof, the department store offers an always-growing selection of homeware, from traditional and contemporary furniture options to statement décor, dinner sets, luxury bedding and bathroom essentials for anyone looking to give their bedroom, living room, dining room or bathroom a much-needed makeover.
The Home Festival creates the perfect opportunity for new home movers and interior enthusiasts to enjoy 15% off selected home brands in-store.
Through the campaign we learn of the store’s incredible roster of luxury international brands like Adriana Hoyos Furnishings, Hudson Park and Celso de Lemos , innovative home-grown concepts such as Silsal presenting the region’s latest must- have collections as well as new comers such as Papadatos and Missoni Home.
As people focus more on creating the perfect living spaces and look to turning homes into signature sanctuaries, Bloomingdale’s caters to the need with its exclusive Design Studio Services, offering interested customers interior advice and consultations. A team of experts is always available to carefully assess needs and best recommend brands and products to suit individual homes, tastes and styles.
Additionally, the new Click & Collect service allows customers to browse from the comfort of their homes and collect their buys in person or have them delivered to their door, for free when ordering online.
The campaign also sheds light on the latest trends, with shades of blue and green gaining prominence as the colour of choice when it comes to décor and furniture accents while those who prefer natural settings, now choose neutral hues and floral elements, as per the likes of Caracole, Eichhholtz, Bloomr and others.
As work from home continues for some, making the home office the focal point becomes another trend, with Bloomingdale’s offering the perfect desks and table top accents from the likes of Ralph Lauren and Anna New York.
To avail the exclusive ‘New Movers Offer’, customers will be required to present a valid Emirates ID along with a copy of the Tenancy Contract or Title Deed Agreement signed within the last three months.
Bloomingdale’s Home Collection is available to shop online and in-store.
The Latest
On Building to Last
We interview selected architects and interior designers to talk about balancing permanence and progress across their projects
The Culture of Quality
A conversation with Maryam Raeisi, Managing Director of HMA Living by Al Shamsi
What to expect at Feria Habitat Valencia
This year’s fair is set to take place between 29 September and 2 October
ARTDOM Expands to the Middle East
Daria Zolotova, founder of ARTDOM, discusses the brand’s upcoming first major art forum congress, being held at Riyadh on 11-12 November 2025
A Perfect Balance
A bespoke villa in Dubai Hills Grove designed by XBD Collective blends contemporary elegance with high-end craftsmanship
Soulful Sanctuary
Arch Home Interiors has crafted a boutique Pilates studio in Dubai Design District, creating an environment where movement meets self-care
Global Outlook, Local Presence
Henrique Dias, Principal and Middle East Hospitality Design Director for DLR Group, shares the firm’s growth journey in the region
Read ‘Greener Perspectives’ – Note from the editor – September 2025
Read identity magazine's September 2025 edition on ISSUU or grab your copy at the newsstands
Meet the judges for the identity Design Awards 2025
Five prominent designers have been selected to judge this year's milestone 11th annual identity Design Awards
Here are 14 Emirati women we admire in the design and creative industry
In honour of Emirati Women’s Day, we celebrate the visionary Emirati women in the industry that are pushing boundaries
A Spanish Revival Reimagined in the Hollywood Hills
Casa Cazaux designed by Jordana Maisie Design Studio was inspired by Slim Aarons photography of post WWII Italian high society and Mediterranean-inspired coastal architecture
TREDEX x Karim Rashid Introduce KASKADE
A Collection Where Flow Meets Form