‘Designed for Living’ is the latest campaign from Bloomingdale’s highlighting new home arrivals
'Designed for Living' highlights new pieces, hero brands and exclusive offers
id sponsorship: On the occasion of Dubai Home Festival, Bloomingdale’s has revealed its latest campaign titled ‘Designed for Living’ which highlights its coveted home department. The campaign spotlights the latest home and furniture collections from Bloomingdale’s (which can be purchased both online and in-store) as well as highlighting its exclusive ‘New Movers Offer’ and other design services.”
With a multitude of brand and labels under one roof, the department store offers an always-growing selection of homeware, from traditional and contemporary furniture options to statement décor, dinner sets, luxury bedding and bathroom essentials for anyone looking to give their bedroom, living room, dining room or bathroom a much-needed makeover.
The Home Festival creates the perfect opportunity for new home movers and interior enthusiasts to enjoy 15% off selected home brands in-store.
Through the campaign we learn of the store’s incredible roster of luxury international brands like Adriana Hoyos Furnishings, Hudson Park and Celso de Lemos , innovative home-grown concepts such as Silsal presenting the region’s latest must- have collections as well as new comers such as Papadatos and Missoni Home.
As people focus more on creating the perfect living spaces and look to turning homes into signature sanctuaries, Bloomingdale’s caters to the need with its exclusive Design Studio Services, offering interested customers interior advice and consultations. A team of experts is always available to carefully assess needs and best recommend brands and products to suit individual homes, tastes and styles.
Additionally, the new Click & Collect service allows customers to browse from the comfort of their homes and collect their buys in person or have them delivered to their door, for free when ordering online.
The campaign also sheds light on the latest trends, with shades of blue and green gaining prominence as the colour of choice when it comes to décor and furniture accents while those who prefer natural settings, now choose neutral hues and floral elements, as per the likes of Caracole, Eichhholtz, Bloomr and others.
As work from home continues for some, making the home office the focal point becomes another trend, with Bloomingdale’s offering the perfect desks and table top accents from the likes of Ralph Lauren and Anna New York.
To avail the exclusive ‘New Movers Offer’, customers will be required to present a valid Emirates ID along with a copy of the Tenancy Contract or Title Deed Agreement signed within the last three months.
Bloomingdale’s Home Collection is available to shop online and in-store.
The Latest
An interview with Philippe Delhomme at Maison&Objet 2025
We discuss the new approach of Maison&Objet in 2025 at the fair with the Chairman of SAFI
Textures That Transform
Aura Living’s AW24 collection showcases the elegance of contrast and harmony
Form Meets Function
LAUFEN prioritises design, functionality and sustainability in its latest collections
Preserving Culture, Inspiring Creativity
Discover the Legacy of a Saudi Art Space: Prince Faisal bin Fahd Arts Hall explores the Hall’s enduring influence on the cultural fabric of Saudi Arabia
identity launches new podcast – ‘In Design With’
The first episode is with architect Dariush Zandi, architect and founder of The Courtyard
Channelling the Dada Spirit
Free-spirited and creative, The Home Hotel in Zurich injects a sense of whimsy into a former paper factory
id Most Wanted- January 2025
Falaj Collection by Aljoud Lootah Design
Things to Covet in January
identity selects warm-toned furniture pieces and objets that align with Pantone’s colour of the year
Shaping the Future of Workspaces by MillerKnoll
Stacy Stewart, Regional Director Middle East & Africa of MillerKnoll discusses the future and evolution of design in workspaces with identity.
Shaping Urban Transformation
Gensler’s Design Forecast Report 2025 identifies the top global design trends that will impact the real estate and built environment this year
Unveiling Attainable Luxury
Kamdar Developments has launched 105 Residences, a new high-end development in Jumeirah Village Circle.
The Muse
Located in the heart of Jumeirah Garden City, formerly known as ‘New Satwa’, The Muse adds to the urban fabric of the area