Carousel intelligent light by Pablo Pardo + Pablo Studio
The Carousel light’s low-profile LED light module is discreetly concealed below its matte tray and suspended atop a transparent, fluted acrylic cylinder diffuser that radiates mesmerising light patterns onto the table surface below. Perfectly suited for desktop or bedside use, Carousel embodies a uniquely hybrid perspective on what a personal light can be.
The Latest
Dubai Design Week: A Retrospective
The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.
Highlights of Cairo Design Week 2025
Art, architecture, and culture shaped up this year's Cairo Design Week.
A Modern Haven
Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage
Past Reveals Future
Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire
Sensory Design
Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery
Winner’s Panel with IF Hub
identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.
Building Spaces That Endure
identity hosted a panel in collaboration with GROHE.
Asterite by Roula Salamoun
Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.
Maison Aimée Opens Its New Flagship Showroom
The Dubai-based design house opens its new showroom at the Kia building in Al Quoz.
Crafting Heritage: David and Nicolas on Abu Dhabi’s Equestrian Spaces
Inside the philosophy, collaboration, and vision behind the Equestrian Library and Saddle Workshop.
Contemporary Sensibilities, Historical Context
Mario Tsai takes us behind the making of his iconic piece – the Pagoda
Nebras Aljoaib Unveils a Passage Between Light and Stone
Between raw stone and responsive light, Riyadh steps into a space shaped by memory and momentum.