Family-owned Brazilian brand, Breton has a history that spans over five decades.The luxury furniture design company is set to open the doors to its first international showroom outside of Brazil. Located on Al Wasl Road – the showroom will cover an area of 2,000 square meters spread across two floors. The showroom is set to open in October 2023.
Dubai showroom
The Dubai store of Breton is designed to accentuate the brilliance of its original theme. The brand’s products take center stage in a space curated by the internal design team.
“Our growth within the domestic market has been remarkable, expanding from 5 stores in 2014 to an impressive 22 stores in 2023,” said André Rivkind, CEO of Breton. “We’ve chosen to embark on our international journey from Dubai, establishing an international flagship here. This decision is rooted in Dubai’s reputation as a global hub where significant events unfold and prominent brands thrive, aligning with Breton’s own ambitious aspirations.”
The space features a palette dominated by neutral and light tones, beautifully contrasted with elements like marble, woods, bronze, leather to create a cozy and refined ambience.
Wood was used as the primary material both in the store’s construction and product development. The material was utilised throughout the space, subtly integrating it in the decorative features and as a component of furniture. Glass and stone elements were skillfully added to the space to elevate the overall design.
The spaces within the showroom were designed to account for private and collaborative work, enhancing social interactions.
Legacy of design
Founded in 1967, Breton has a rich legacy of creating, developing, and producing furniture with high added value, curated by a sharp multidisciplinary team.
The portfolio of Breton products combines tradition, quality, innovation, and unique design. It’s diverse range of products include furniture and accessories for both indoor and outdoor areas, that can fit various projects scales and types.
The products are designed with a commitment to preserve nature and its resources and in recent years, the brand has stepped up its efforts to ensure sustainable production.
The brand chooses to remain innovative and in touch with its heritage by collaborating with renowned Brazilian designers and fashion icons. The products are centered around four core brand styles: classic, vintage, modern, and natural, all of which, from the brand’s perspective underscore the essence and quality of Brazilian products.
