fbpx
Close

Billionaire Boys Club chooses USM furniture for Paris pop-up store

Modularity, flexibility and quality behind selection for Galeries Lafayette store.

Billionaires Boys Club (BBC), the premium fashion brand founded by Pharrell Williams and Nigo, recently launched a pop-up shop in the newly opened Galeries Lafayette in Paris, utilising USM structures and furniture to display their designs.

The application of USM demonstrates its suitability for pop-up retail environments, thanks in particular to its modularity and quality, as well as its ability to be easily reconfigured once the pop-up has reached the end of its life cycle.

Located on the famous Parisian shopping street Champs-Élysées, the Art Deco building of Galeries Lafayette has been transformed by Danish architecture practice Bjarke Ingels Group (BIG). Considered to be a ‘laboratoire de commerce’ (commercial laboratory) by Galeries Lafayette’s CEO Nicolas Houze, it is claimed to be ‘changing the relationship between the label and its clients, partners and collaborators by creating an intuitive and reactive shopping experience’.

The modular nature of USM Haller enabled flexibility, allowing the furniture to be adapted easily, while its chrome perfectly reflects the light inside the space and complements the metal-clad walls inside the space. Where possible, the structure is free of shelving, allowing light to pass through and maximising the photographic moon-tiled floor, which matches wireframe- and vector-based graphics that the BBC brand has become renowned for.

Together BBC and Galeries Lafayette wanted to create a space that reflected the feeling of a Billionaire Boys Club European flagship space but also represented the brand’s forward-thinking in an architecturally led department.

USM
The Latest

Cleft House

Designed by TAEP/AAP, this home in Abdullah Al-Salem, Kuwait emerges as a refined architectural response to its surroundings

Design on the Fast Track

Agata Kurzela Studio completes an F1 lounge that blends Emirati hospitality and contemporary design, set against the high-octane drama of Formula 1 in Abu Dhabi

Era Wellness Kuwait |Saccal Design House

Saccal Design House Shapes Fitness Spaces in Kuwait

Saccal Design House completes two distinct wellness projects in Kuwait

MERISE

MERISE Launches its First Showroom in Dubai

MERISE unveils Its first flagship showroom at Index Tower DIFC with an exclusive launch event

In Tune with Nature

The Al Fanar School designed by Emkaan in Nad Al Sheba, Dubai subconsciously teaches lessons in adaptability

The Art of Curation

We interview Karine Obegi, CEO of OBEGI Home, about the brand’s early beginnings, its evolution into a regional design authority, and what lies ahead

Read ‘New Generations’ – Note from the editor – June 2025

Read identity magazine's June 2025 edition on ISSUU or grab your copy at the newsstands.

Atlas Concorde

Atlas Concorde Releases One Space and Tratto

The brand releases an ecosystem of surfaces, furniture, and design objects that includes an exclusive collection by Piero Lissoni.

Edginess in Shenzhen

This contemporary duplex with glowing accents brings a touch of Paris elegance to one of China’s booming cities

Technogym Artis

Technogym’s new Artis Luxury line blends style and design

High-performance wellness meets seamless integration of advanced technology, sustainability, and timeless style.

Things to Covet – May 2025

Here are the latest releases that we spotted at Milan Design Week