Close

Billionaire Boys Club chooses USM furniture for Paris pop-up store

Modularity, flexibility and quality behind selection for Galeries Lafayette store.

Billionaires Boys Club (BBC), the premium fashion brand founded by Pharrell Williams and Nigo, recently launched a pop-up shop in the newly opened Galeries Lafayette in Paris, utilising USM structures and furniture to display their designs.

The application of USM demonstrates its suitability for pop-up retail environments, thanks in particular to its modularity and quality, as well as its ability to be easily reconfigured once the pop-up has reached the end of its life cycle.

Located on the famous Parisian shopping street Champs-Élysées, the Art Deco building of Galeries Lafayette has been transformed by Danish architecture practice Bjarke Ingels Group (BIG). Considered to be a ‘laboratoire de commerce’ (commercial laboratory) by Galeries Lafayette’s CEO Nicolas Houze, it is claimed to be ‘changing the relationship between the label and its clients, partners and collaborators by creating an intuitive and reactive shopping experience’.

The modular nature of USM Haller enabled flexibility, allowing the furniture to be adapted easily, while its chrome perfectly reflects the light inside the space and complements the metal-clad walls inside the space. Where possible, the structure is free of shelving, allowing light to pass through and maximising the photographic moon-tiled floor, which matches wireframe- and vector-based graphics that the BBC brand has become renowned for.

Together BBC and Galeries Lafayette wanted to create a space that reflected the feeling of a Billionaire Boys Club European flagship space but also represented the brand’s forward-thinking in an architecturally led department.

USM
The Latest

Celebrating artistry, heritage, and community

Casamia & Mustard & Linen host a cultural exchange celebrating Emirati Women’s Day

Skyline Serenity

A family home in Almaty, Kazakhstan blends modern architecture, bespoke craftsmanship and global design icons

Trend Group supplies to the Red Sea’s most prestigious projects

Mohamad Chehab, the general manager of Trend Group Middle East talks about the group's involvement in the Red Sea Projects

A New Chapter in Surfaces

APE Grupo brings Spanish expertise to the Middle East with a flagship showroom designed for visionaries

The Art of Distinction

Influenced by Art Deco design, Supreme by TREDEX now features a striking Matt Bourbon finish

Read ‘The Luxury Issue’ – Note from the editor

Our cover features Gaggenau, a brand that embodies design for the truly discerning.

Sarita Handa and Kristina Zanic Consultants Unveil DEEBAJ

Sarita Handa and Kristina Zanic Consultants announce the launch of DEEBAJ, a special-edition textile collection that reinterprets the rich cultural heritage of Saudi Arabia through the artistry of Indian craftsmanship.

Design Take: GABA

Inspired by the philosophy of GABA tea, fermented without air or light, Studio Meshary AlNassar translated this concept into an interior that is hidden, intimate, and layered with sensory detail.

Geared for Growth

ClayArk opens an expanded showroom showcasing their expansion into sanitary ware

Holiday Vibes at Home

California sunshine and French country charm meet in this 510-square metre house with a dream pool cabana and peaceful garden

Things to Covet

Nature-inspired meets future-ready for these sustainable pieces

A New Life

In the heart of Cairo, an old lecture hall at Ain Shams University turns into a theatre