Close

A vision for haute design

Pininfarina + Sanidero capture a GOOD Design Award.

GOOD Design Award

identity congratulated former id Design Awards judge Paolo Pininfarina, as well as Snaidero, on their wonderful news: the Vision kitchen by Pininfarina Design for Snaidero has won the 2018 GOOD Design Award.

A simple gesture, a beautiful sensation. The fluid lines of Vision evoke person-centred ergonomics, pure emotion. Its soft outline reveals personality in the interflow of perfect, symmetrical, perfect geometries, evoking a primordial image of shelter. The design concept encapsulates the modern urge for fluid domestic spaces, with surfaces that flow and materials that immediately convey a sense of purity and sensuousness.

The Vision kitchen by Pininfarina for Snaidero

The design of an interior is only really finished when there is harmony and balance among its different components: the architectural space, the furnishings, the quality of the materials and the finishes. Vision meets this objective, creating a fluid, dynamic space which brings together the different spaces. The use of cupboards with diagonal doors provides design continuity as well as flexible open storage in customised materials and finishes. An authentic solution with an open cupboard with cross-brushed stainless steel back panel), perfectly in keeping with the overall design of the kitchen.

The interaction between volumes and surfaces finds its unquestionable distinctive mark in the Vision design. Vision kitchen features a door with 30° beveled edge integrating a black aluminum trim-handle with knurling detail. From the distinct geometry of the door with integrated profile-handle comes dimensions, symmetries and recompositions.

These, in turn, lead to further symmetries and an interplay of features that can create a strong identity, which add to rather than compromising functionality. This special relationship between volume and surface leads to a design that is simple to decipher and easy to recognise whatever the composition. Whether its a “simple” linear kitchen, an island composition or anything else in between.

GOOD Design Award

The Vision kitchen by Pininfarina for Snaidero

Once again, Pininfarina applies the wonder of form to outstanding function. The elegance of Vision is seen in its airy forms and volumes. A lightness conveyed by the unique design of the base units for islands and peninsulas, a refined element developed by craftsmen in stratified and shaped solid ash wood, with a design that could only be Pininfarina. The base unit is available in walnut-stained ash wood. In addition to the advanced technology used in its construction, it features an integrated silicone LED strip, providing extraordinary visual appeal. Processing this element combines a cutting-edge technology with craftsmanship, starting from the solid wood trunk which is worked with the finger-joint technique.

The hood at the centre of the room also features the distinctive mark of the entire design. The tangential extractor hood is combined with a wooden shelf, in keeping with the design of the base unit of the island counter.

Read more features here

 

The Latest

Saving Our Planet Through Regenerative Architecture

Eywa Tree of Life is designed to harmonise with nature, restore surrounding ecosystems, and support human health and longevity.

A Home Away from Home

This home, designed by Blush International at the Atlantis The Royal Residences, perfectly balances practicality and beauty

Design Take: China Tang Dubai

Heritage aesthetics redefined through scale, texture, and vision.

Dubai Design Week: A Retrospective

The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.

Highlights of Cairo Design Week 2025

Art, architecture, and culture shaped up this year's Cairo Design Week.

A Modern Haven

Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage

Past Reveals Future

Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire

Sensory Design

Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery

Winners panel if hub

Winner’s Panel with IF Hub

identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.

Building Spaces That Endure

identity hosted a panel in collaboration with GROHE.

Asterite by Roula Salamoun

Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.

Maison Aimée Opens Its New Flagship Showroom

The Dubai-based design house opens its new showroom at the Kia building in Al Quoz.