Close

Designing Spaces with Purpose and Passion

We interview Andrea Savage from A Life By Design – Living & Branding on creating aesthetically beautiful and deeply functional spaces

Leading a transformative venture that challenges conventional design boundaries, Andrea Savage, the founder of A Life By Design (ALBD) – Living & Branding, reshapes spaces and lifestyles to enrich the overall human experience. Savage is known for her ability to blend innovation, emotion and technology into environments that inspire and endure, and her studio is internationally recognised for its award-winning work in delivering holistic, end-to-end solutions that span luxury residences, hospitality destinations and lifestyle brands around the world. ALBD – Living & Branding blends both interior design and branding to realise end-to-end solutions across the real estate, hospitality and lifestyle sectors, bringing renders to reality. Some of the firm’s significant recent projects include short-term stays with Manaa Properties in Australia, as well as  penthouses and villas developed in collaboration with Condor Developers in Dubai. Upcoming projects include a residential complex in Saudi Arabia, and a commercial, retail and residential complex in Bahrain. The firm’s expansion into Dubai is a strategic response to the city’s evolving market. “Dubai has experienced sustained and dynamic market growth over numerous years,” shares Savage. “While not without its complexities, its current state is characterised by an exciting and inspiring dynamism. This burgeoning environment, coupled with a nascent yet discernible maturity, has cultivated an elevated appreciation not merely for design in its general sense, but specifically for considered and high-quality design.”

A lobby in Jumeirah Village Circle (JVC) designed by A Life by Design – Living & Branding for Condor Developers

Born in Kenya to Indian, Portuguese and English heritage, and now based in Singapore for over two decades, Savage considers herself a true global citizen. Her expertise has been recognised by major television networks like HGTV and Star World, and she has often been featured as an anchor judge and host on shows, where her expertise is highly valued.

Savage’s design philosophy is rooted in the belief that spaces should be more than beautiful – they should be deeply personal, functional and intentionally crafted to support the lives of those who inhabit them; she navigates the intersection of functionality and aesthetics with ease, unlocking design’s potential to communicate and resonate across cultures. As Savage puts it, “We believe that a space should be designed for the life you want to live.” The studio’s holistic philosophy embraces layered, intentional and inspiring environments of ‘controlled maximalism’, creating richness and depth.

At ALBD – Living & Branding every project begins with a deep understanding of the client’s psychology. The team brings decades of expertise to the table, opening a world of leading-edge, inspired design. The studio sets out to craft emotive spaces through bespoke solutions that feature custom furniture, hand-selected materials, and layouts tailored to individual needs. A sensory and transformative experience is at the core of every design, with an emphasis on natural light, spatial flow and details that elevate daily life. 

With a diverse team spanning the UAE, Singapore, Australia, Bermuda, South Africa, New Zealand, Malaysia and beyond, ALBD’s culture encourages creative risk-taking and the seamless integration of personal and professional identities. Savage and her team pride themselves on meeting clients wherever they are, and then delivering outcomes that are impactful and inspiring. 

The Latest

Dubai Design Week: A Retrospective

The identity team were actively involved in Dubai Design Week and Downtown Design, capturing collaborations and taking part in key dialogues with the industry. Here’s an overview.

Highlights of Cairo Design Week 2025

Art, architecture, and culture shaped up this year's Cairo Design Week.

A Modern Haven

Sophie Paterson Interiors brings a refined, contemporary sensibility to a family home in Oman, blending soft luxury with subtle nods to local heritage

Past Reveals Future

Maison&Objet Paris returns from 15 to 19 January 2026 under the banner of excellence and savoir-faire

Sensory Design

Designed by Wangan Studio, this avant-garde space, dedicated to care, feels like a contemporary art gallery

Winners panel if hub

Winner’s Panel with IF Hub

identity gathered for a conversation on 'The Art of Design - Curation and Storytelling'.

Building Spaces That Endure

identity hosted a panel in collaboration with GROHE.

Asterite by Roula Salamoun

Capturing a moment of natural order, Asterite gathers elemental fragments into a grounded formation.

Maison Aimée Opens Its New Flagship Showroom

The Dubai-based design house opens its new showroom at the Kia building in Al Quoz.

Crafting Heritage: David and Nicolas on Abu Dhabi’s Equestrian Spaces

Inside the philosophy, collaboration, and vision behind the Equestrian Library and Saddle Workshop.

Contemporary Sensibilities, Historical Context

Mario Tsai takes us behind the making of his iconic piece – the Pagoda

Nebras Aljoaib Unveils a Passage Between Light and Stone

Between raw stone and responsive light, Riyadh steps into a space shaped by memory and momentum.