Trend Group supplies to the Red Sea’s most prestigious projects

TREND Group is a leading global producer of full-body glass and gold mosaic, Venetian smalti, engineered stone, quartz, and granite agglomerate surfaces. The group has been heavily involved in projects in the Red Sea, including the four major islands of Ummahat, Laheq, Shura and Shebara, making it the preferred supplier for mosaic and tiles in the area, with over 80% of them being supplied to top destinations. The group has over 13 projects completed in the area – ranging from luxury pools, iconic rooftops, spas, and art walls. Highlights include the 7-star FAENA Resort, Shebara Resort, the Raffles and Four Seasons Hotel in Shura island, and the St. Regis on Ummahat island. “In a project of this scale, trust isn’t optional — it’s everything.” shares Mohamad Chehab, General Manager of the Middle East and North Africa for TREND Group. “We deliver quality, speed, and full transparency. That’s why we keep getting called back.”

Here is a snapshot of the projects completed by TREND Group:

As the General Manager of the Middle East and North Africa for TREND Group, Mohamad Chehab brings over a decade of experience in operations and project management to the table. With a proven track record of success in improving operational efficiency and driving business growth, Mohamad has been instrumental in the development projects of renowned companies such as Four Seasons Hotels, Address Hotels, Warner Bros, W Hotels, Le Meridien Hotels, Raffles Hotels, Muscat International Airport, Qatar Railways among others. As the head of the Middle East representative office, Mohamad leads the TREND ME team, overseeing developers, owners and the creative department in developing new products that meet the specific criteria, presentation, technical support, as well as maximising business development in the region.

Mohamad Chehab, General Manager of the Middle East and North Africa for TREND Group

“The highlights of my journey has been translating the dreams into reality”, says Mohamad Chehab, seeing first-hand and understanding the challenges faced by suppliers, contractors and designers in bringing design intent to life. “We are committed to supporting and easing the process of material selection with the designer and architect in the early stage of the project, starting with the understanding of the concept, developing the design using materials that ensure functionality and usage recommendation”, says Chehab.

FAENA Resort

When asked what project he is most proud of, Chehab responds, “Well, this is definitely going to be FAENA, we had to do a custom shape and shade, and We tested 27 magenta shade samples to get the exact hue needed by the client, which was featured on the entire roof and cascading pool.It was a project full of challenges and critical customisation.”

Credits: Video and images are supplied by Trend Group