Read ‘The Luxury Issue’ – Note from the editor

Luxury is such a curious word, both magnetic and elusive. Increasingly, it resists definition beyond ‘a feeling’. Many designers shy away from the term, yet its allure is undeniable. With countless brands labelling themselves as ‘luxury’, has the word begun to lose its meaning? Today, the conversation often circles around exclusivity and being ‘in the know’. But in a world of relentless microtrends, I can’t help but ask: if we are always chasing the next thing, where is the luxury in that?

To me, luxury in design lies not in scarcity but in discernment – the ability to choose what truly matters and a reflection of freedom of thought. And perhaps more importantly, to say “No” without worrying about it. It is the freedom to think independently, underpinned by consistency and rigorous discipline.

This issue reflects that perspective. Our cover features Gaggenau, a brand that embodies design for the truly discerning. With gravitas born of relentless innovation, Gaggenau continues to define form-meets-function at its very best.

In this issue, we also journey through homes in Dubai and beyond, where we examine the many interpretations of luxury in residential design. Our Design Focus highlights the small yet impactful details that infuse personality into your living spaces. As Downtown Design approaches, we bring you an exclusive preview of what promises to be its most exciting edition yet.

We are also counting down to the identity Design Awards, and we’re thrilled to announce that this year’s shortlist will be revealed in mid-October at our exclusive shortlist party, in collaboration with Casamia. Each year, the creativity, dedication and passion reflected in the submissions leave us truly inspired. You’ve asked, and we’ve listened: in the spirit of transparency, we’re also introducing something new this year. Feedback on submissions will be shared, to help elevate future submissions and foster an even stronger sense of community within the industry.

Table and seat reservations for the gala night on 20 November are now open via Platinum List. Make sure that you secure your spots for what promises to be an unforgettable evening.

Until then, my best wishes to all. See you soon!

Read the October 2025 issue