Modularity Meets Hyperpersonalisation
An exclusive panel held in collaboration with Casamia at the Salone del Mobile.Milano 2025.
identity in collaboration with Casamia hosted an exclusive panel at the Porro exhibit at Salone del Mobile.Milano on April 11th 2025, featuring Maria Porro, President of Salone del Mobile.Milano and Marketing & Communications Director at Porro and several A+D industry stalwarts from the GCC. The panel was moderated by Aneesha Rai, the editor of identity.
The conversation delved into the evolving relationship between modularity and hyperpersonalisation in design, exploring how architects and designers navigate flexibility and bespoke solutions in contemporary spaces.
Watch the panel below to hear the exclusive insights:
The Panellists:
- Maria Porro – President of Salone del Mobile.Milano and Marketing & Communications Director at Porro
- Iman Abuljadayel – Founder, In-Detail Design Center
- Jonathan Ashmore – Founding Principal, ANARCHITECT
- Noora Al Awar – Creative Director, Studio d04
- Sawsan Haber – Founder, Dipiugi Interiors
The Latest
Zaha Hadid Foundation launches scholars program
The Zaha Hadid Foundation partners with the American University of Beirut to support the next generation of architectural talent.
Zayed National Museum to open in December 2025
The Foster + Partners designed striking museum will honour the Founding Father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan
Culture & Conversations
identity hosted a roundtable and workshop in honour of Emirati Women's Day in collaboration with Casamia
identity Design Awards 2025 launches
identity is excited to announce its 11th annual identity Design Awards 2025.
Dubai Design Week is back in 2025
Taking place between 4-9 November, here's what we know so far about the 11th edition of the Middle East's leading design festival.
Abu Dhabi Bright
From cultural icons to world-class entertainment, this latest book by Assouline captures the many layers of the UAE’s capital
Bold and Experimental
This villa by C'est Ici captures the bold and vibrant personality of its owners
A New Urban Destination – The Gold
Located on King Salman Road, the 32,000m2 development will redefine leisure, dining and wellness in Saudi Arabia’s Eastern Province
The Art of Cooling
Gaggenau’s new refrigeration series blurs the line between architecture and appliance
Designing Movement
RIMOWA’s signature grooved aluminium meets Vitra’s refined design sensibilities
A Sense of Sanctuary
We interview Tanuj Goenka, Director of Kerry Hill Architects (KHA) on the development of the latest Aman Residences in Dubai
Elevated Design
In the heart of Saudi Arabia’s Aseer region, DLR Group has redefined hospitality through bold architecture, regional resonance and a contemporary lens on culture at Hilton The Point