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SUPERDESIGN SHOW at SuperStudio

“Less Fair, More Museum” at Milan Design Week is not to be missed.

With a SuperStudio theme of Innovation & Tradition, this year’s SuperDesign Show celebrates contradictions. At the Superstudio Piu in the Central pavilion, white and black paths resemble city streets while reflecting on interdependence and community, a Yin and Yang philosophy also evoked by some exhibitors in the different areas.

Big Brands Build the Future

The exciting future in design as seen by major international forces, including LG Electronics and Dassault Systemes is showcased in this segment of the SuperDesign Show. Projects by the finalists for the seventh Lexus Design Award give a glimpse into what is yet to come.

LG electronics by Foster + Partner

Superhotel

With an international, yet distinctly Italian flair, this special project mixes specially-made handicraft and industrial products from a Who’s Who list of designers.

Innovative Materials and Smart Cities

In addition to three projects: Smart City, Materials Village and The Beautiful Side of Design, an event-exhibition, Smart City: People, Technology & Materials (March 13-14, 2019) will include workshops, conferences and debates.

A Pinnacle of Reflections by Matteo Thun & Partners

National and Transnational Pavilions

Intriguing special exhibitions from the Korea Craft & Design Foundation, Indonesian Contemporary Art and Design by Artura and Worth Partnership Project are not to be missed.

Contamination Between Art and Design

Thought-provoking exhibitions ranging from Normann Copenhagen’s professional furniture to intriguing Toys by Flavio Lucchini and the Modernism exhibition by the Ukrainian Prostir 86, provide additional inspiration.

Normann Copenhagen

Japan Loves Superstudio

INAX, the centennial Japanese sanitary brand reveals its new identity in it’s The Rituals of Water exhibition, among other important displays.

AND MUCH, MUCH MORE..

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Designed by Jack Fugaro, the Kernan Residence mimics the minimalism of a gallery without compromising on comfort or functionality

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PRIYAM: Minimalist Sanctuary

In the centre of Hyderabad in India exists PRIYAM – a minimalist sanctuary and the embodiment of nature-led landscape design. Here, founder of Kiasma Studio, Sowmya Lakhamraju shares her thoughts on what makes this project so special

March 17, 2025

The identity guide to ISH Frankfurt 2025

The fair opens doors from the 17th to 21st March 2025

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The Spaces that Shape Us

We explore how certain spaces influence and shape human behaviour, creativity and cultural identity

March 14, 2025

The Chedi Private Residences in Dubai

The Chedi debuts its first-ever standalone private residences in Dubai

March 13, 2025

Revitalising the Soul of the City

E+A Studio adds a fresh new spin to the charm of Dubai’s busiest neighbourhoods

March 12, 2025
Clayark | Vishwa Kundariya, Co-founder

A vision for innovation

identity interviews Vishwa Kundariya, the co-founder of ClayArk on forging her own path.

March 12, 2025

The Making of Gerbou

We take you into the design story of the much-awaited Emirati hospitality concept which blends culture, sustainability and collaborative design

March 11, 2025

Honouring Nature and Tradition

We take you inside WA International’s latest award-winning project at the Ngorongoro Lodge, a Meliá Collection hotel in Tanzania

March 10, 2025

Shaping Spaces with Purpose

We interview Tariq Hajj, Founder of Saudi Arabia-based Tariq Hajj Architects (THA) on the firm’s 35th anniversary

March 10, 2025
Jaquar showroom

Jaquar Hosts Architect’s Meet at Their Showroom in Dubai

The global bathroom and lighting brand shared key trends in the bathroom industry.