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“Less Fair, More Museum” at Milan Design Week is not to be missed.
With a SuperStudio theme of Innovation & Tradition, this year’s SuperDesign Show celebrates contradictions. At the Superstudio Piu in the Central pavilion, white and black paths resemble city streets while reflecting on interdependence and community, a Yin and Yang philosophy also evoked by some exhibitors in the different areas.
Big Brands Build the Future
The exciting future in design as seen by major international forces, including LG Electronics and Dassault Systemes is showcased in this segment of the SuperDesign Show. Projects by the finalists for the seventh Lexus Design Award give a glimpse into what is yet to come.

LG electronics by Foster + Partner
Superhotel
With an international, yet distinctly Italian flair, this special project mixes specially-made handicraft and industrial products from a Who’s Who list of designers.
Innovative Materials and Smart Cities
In addition to three projects: Smart City, Materials Village and The Beautiful Side of Design, an event-exhibition, Smart City: People, Technology & Materials (March 13-14, 2019) will include workshops, conferences and debates.

A Pinnacle of Reflections by Matteo Thun & Partners
National and Transnational Pavilions
Intriguing special exhibitions from the Korea Craft & Design Foundation, Indonesian Contemporary Art and Design by Artura and Worth Partnership Project are not to be missed.
Contamination Between Art and Design
Thought-provoking exhibitions ranging from Normann Copenhagen’s professional furniture to intriguing Toys by Flavio Lucchini and the Modernism exhibition by the Ukrainian Prostir 86, provide additional inspiration.

Normann Copenhagen
Japan Loves Superstudio
INAX, the centennial Japanese sanitary brand reveals its new identity in it’s The Rituals of Water exhibition, among other important displays.

AND MUCH, MUCH MORE..
Maria Petrova, Co-founder of Zahar Paints talks about the emerging trend
Summer finds that evoke a sense of rest and relaxation
Doha Design District’s new platform, ‘Mada and Sada’, is less about what creativity produces and more about what makes it possible.
Meet Waleed Arafa, Founder and Principal, Dar Arafa Architecture
Meet Reem Al Qamzi, Founder, Rqitects
Meet Firas Alsahin, Co-Founder and Design Director, 4SPACE Design
Meet Kristina Zanic, Founder, Kristina Zanic Consultants
Meet Ghida Chehab, Founder, Studio Baab
Meet Agata Kurzela, Creative Director, Agata Kurzela Studio
We take you through the design aspects of the TCL X11L
Meet Pallavi Dean, Founder and Creative Director, Roar
Meet Vera Dieckmann, Founder and Creative Director, XO Atelier