Copyright © 2025 Motivate Media Group. All rights reserved.
The Fondazione Alda Fendi – Esperimenti blends the old and new.
It was once home to the Roman Forum and now it will be home to the world’s most exciting established and up-and-coming artists. id was excited to see the opening of The Fondazione Alda Fendi – Esperimenti (the cultural hub affectionately known as ‘rhinocerous”), which provides exhibition spaces (through a cultural cooperation partnership with the Hermitage Museum) and culture oriented boutiques that open onto the street, as well as 24 fully furnished small residences available to visiting artists, and even art lovers in the newly opened concept hotel Rooms of Rome.

Inside of the the Rooms of Rome.
Photo: ©Lida Guan
Jean Nouvel’s new space occupies three former apartment buildings which are a stone’s throw from the Temple of Vesta and the Arch of Janus. This means the Fondazione has a front-row view of the Palatine Hill as well as panoramic 360° views of Rome, with its celebrated hills and its array of venerable old domes.

Inside another of the Rooms of Rome
Photo: ©Lida Guan
Over the façades, they’ve kept everything bearing witness to the passage of time and they also made use of all the different internal features to create apartments that are all unique.

Inside the Rooms of Rome
Photo: ©Lida Guan
Inside each room, high-end furnishings and appliances are inside what Nouvel conceived of as unique steel boxes because they would blend in with the historic surroundings.

Esperimenti area. View toward the Sun courtyard.
Photo credit: Roland Halbe
They also developed a particular process that involved printing photographic linings on the interior shutters showing glimpses of the apartments as they were before work began. These photos create inside and outside trompe-l’oeil installations that catch the natural light like reflectors, showcasing the printed images. And the final touch: the bi-level rooftop restaurant with amazing panoramic views.
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world
In a city where design dreams often come with long lead times, Caspaiou brings a refreshing difference – luxury, curated and available now
Here’s what awaits at the OBEGI Home showcase at Dubai Design Week
Conceived by Carlo Colombo, these bespoke residences will be located on the Palm Jumeirah
A fusion of design, culture, and the colours of nature
A showcase of innovation, craftsmanship, and design excellence