Copyright © 2026 Motivate Media Group. All rights reserved.
Read identity magazine's April 2026 edition on ISSUU or grab your copy
This issue marks my return to the office to a world that feels very different from the one I left before maternity leave at the end of last year. In putting it together, I found myself wondering how best to offer a sense of comfort or respite to those of us in the GCC. Whilst we continue to navigate these unprecedented times, we know that things will, ultimately, move forward.
Over time, I’ve noticed that periods of disruption often give rise to the most meaningful work. The experiences that challenge us tend to shape what comes next. Your best work may still be ahead of you, and identity can’t wait to be your witness. We continue to support the industry and our partners through these uncertain times.

With that in mind, this issue looks both ahead and around us. We explore innovations in design in the lead up to Milan Design Week. Peruse through the pages to have a look at what awaits you at Salone del Mobile.Milano, Fuorisalone and EuroCucina. As always, identity is proud to be present at the fair as a media partner from the region – do follow @identityae on Instagram to see the highlights.

In our cover story, we feature the interiors at the Zayed National Museum by Agata Kurzela Studio. The project is a masterclass in dialogue between contemporary materials, spatial, and artistic language. Completed in close collaboration with Emirati and international designers on a series of bespoke pieces; it is a particularly compelling story to tell. This spirit of exchange continues in our Saudi Setting section, where we explore Japanese architectural influences on Saudi projects. We also revisit some of the UAE’s most iconic spots through the lens of architecture. In trying times, it becomes even more important to notice the beauty between moments.
![]()
Perhaps my main lesson is this: there is rarely art that matters without dialogue. The most meaningful work emerges when there is space for exchange and respect for each other’s craft.
Kerem Cengiz, Managing Director, LWK+ PARTNERS, Middle East
Samer Charara, Director and Studio Chair, Woods Bagot
Jason Burnside, Managing Director, Godwin Austen Johnson (GAJ)
Meet Ignacio Gomez, Global Design Principal, Aedas
LEMA's brand identity evolves with the creative direction of A++ Group
identity celebrated the id50 with IF HUB at their showroom
id most wanted for July/August 2026
identity is excited to announce its 12th annual identity Design Awards 2026
Poliform Blends Seamlessly with this Branded Residence
Bold, tactile pieces with raw material honesty
The Cut arrives at IF HUB, offering a new perspective on kitchen design through its focus on materiality, craftsmanship and sensory experiences
Opened in 1987, the King Fahad Sports City Stadium in Riyadh is undergoing a major renovation designed by Populous to transform it into a state-of-the-art venue for the 2034 FIFA World Cup