Elevating Interiors

1. What key moments have shaped Interiors into what it is today?

Dibs: While there have been numerous key moments that have shaped Interiors over the decades, let’s focus on the more recent milestones that reflect our ongoing evolution.

One significant development has been the establishment of our Projects Department, allowing us to cater to large-scale developments and showcase our expertise in delivering tailored solutions. We have also expanded our reach through the launch of a bilingual e-commerce platform, making our curated collections accessible to a broader audience. We also reimagined the in-store experience by opening new showrooms in mall locations, creating spaces that enhance how customers engage with our brand. Additionally, it has been an honour to contribute to furnishing some of the UAE’s most prestigious palaces, a testament to the trust placed in our craftsmanship.

2. As a longstanding partner of globally respected brands, can you share what is the core philosophy behind these collaborations?

Dibs: Our philosophy is rooted in a commitment to excellence, trust, and exclusivity. At Interiors, we collaborate with brands that share our dedication to impeccable craftsmanship and premium materials, ensuring every piece meets the highest standards.

We offer exclusive collections sourced directly from Europe and the US, bringing unique designs that stand out in the UAE market. This exclusivity ensures that our offerings are both distinct and aligned with the sophisticated tastes of our clientele, reinforcing our position as a leader in the furniture industry.

Michael Amini - Neo-Classic Style

3. How does Interiors keep up with changing consumer tastes?

Dibs: We understand the complexity of the UAE market and the diverse needs linked to customer tastes and demographics. To address this, we offer a product range that covers timeless classic designs to contemporary and modern styles, catering to the multicultural preferences of our clientele.

Our approach is customer-centric, as we actively leverage insights gathered from our showrooms and interior designers. This feedback allows us to understand emerging preferences and adapt our offerings accordingly. To further enhance personalisation, we provide customisation options for many of our products through our international brand partners, ensuring that we meet individual needs and preferences.

Participating in events like Dubai Design Week and attending annual trips to the US and Europe helps us identify global trends and continuously refresh our portfolio to bring innovative designs to the UAE market.

4. Recently, the company has expanded its offerings into commercial projects. What unique challenges and opportunities does this expansion bring, and how do you adapt your approach for these sectors?

Dibs: Recently, we have extended our offerings catering to sectors such as hospitality, education, and healthcare. This expansion has brought both unique opportunities and challenges, requiring us to adapt our approach to meet the specific demands of these industries.

As a UAE local trusted furniture brand since 1968, Interiors has earned the confidence of government entities and leading institutions, allowing us to furnish large-scale projects with high-quality, bespoke solutions that align with their functional and aesthetic needs. This reputation allows us to deliver high-quality solutions that balance functionality and aesthetics across diverse environments.

However, the expansion also presents challenges, particularly the risk of replicas of our exclusive brand offerings in the UAE market. To address this, we continuously collaborate with our international partners to bring fresh and innovative designs, ensuring that our clients always have access to unique collections.