Dragons of Walton Street opens a new season under Carlo Colombo

During Milan Design Week, Dragons of Walton Street, the historic luxury children’s furniture brand will unveil a new chapter in its story with the presentation of a collection that inaugurates a renewed creative era following a comprehensive brand transformation and rebranding. Long celebrated for its hand-painted decorations and exceptional craftsmanship, the brand now embraces the ambition of building a true luxury house dedicated to childhood, merging the brand’s historic identity with a refined design language capable of interpreting its emotional and symbolic dimensions.

Part of this creative evolution is working with Carlo Colombo, Creative Director and Partner of A++ Group. A leading figure in international design, Colombo has collaborated with some of the most influential brands in furniture, lighting, and luxury fashion. His approach, defined by formal rigour, proportion and meticulous attention to detail, introduces a new architectural sensibility to Dragons of Walton Street. This new collection stems from a dialogue between memory and structure straddled between emotion and construction. Bedrooms become the first personal universes, spaces where imagination meets architecture and where early aesthetic sensibilities are formed. “Childhood, to me, is the purest source of creativity. The spaces I grew up in, they taught me how emotions live inside architecture,” said Carlo Colombo. Each piece is conceived to inspire, accompany growth, and endure over time, becoming part of family memory in a harmonious balance between function, fantasy, and craftsmanship.

Guiding this strategic renewal is Lana Aviosor, owner of Dragons of Walton Street, an entrepreneur with extensive international experience in strategic consulting, private equity, and
global asset management. With a clear vision, Aviosor shapes the transformation of the brand into a coherent luxury universe where design, quality, and storytelling coexist naturally. Her
personal perspective as a mother informs a long-term vision focused on creating objects destined to be cherished and passed down. As commented by Aviosor, “We want to position Dragons as a luxury furniture and lifestyle brand by building a design-led universe for children and families, where high-quality design, emotion and imagination coexist naturally, and where timeless pieces are created to be handed down from one generation to the next.”

The presentation during Milan Design Week acts as a manifesto of this renewed identity: an exhibition in the heart of the Brera Design District, conceived to give tangible form to the encounter between imagination and architecture. The space is enriched by the textile collaboration with Vitale Barberis Canonico, which will also host the exhibition and events throughout the week. For more than 360 years, the historic wool mill has produced prestigious textiles entirely Made in Italy, combining heritage, innovation, and sustainability. This collaboration transforms the exhibition into a dialogue between material, fabric, and design, weaving craftsmanship and imagination into a unified narrative.

More than the launch of a collection, this moment represents the affirmation of a vision: to elevate children’s furniture to a fully-fledged language of contemporary design, recognising its symbolic depth and its role in shaping memory, creativity, and identity. The entire collection draws inspiration from the tradition of Dragons of Walton Street, in particular from its world of illustrations, reinterpreted through a three-dimensional approach. The characters have been transformed into true sculptures, designed to become a living part of children’s everyday surroundings. Most pieces feature organic forms defined by curved lines, ensuring the utmost comfort and safety for children.

Highlights of the collection include the Hippo Armchair, whose soft, rounded shapes transform a beloved plush into functional décor, while multiple chairs combine to create a modular sofa for versatile seating; the Dragon Sofa, with modular components and the brand’s iconic dragon mascot, offering both playful creativity and practical adaptability; the Little One Chair, bringing the elegance of contemporary adult seating into the world of children through harmonious shapes and gentle proportions and, lastly, the Twinkle Vanity, which features integrated lighting, hinged doors, and an illuminated mirror, that creates a refined and magical space for creative play. With this new chapter, Dragons of Walton Street embarks on an international journey that embraces new markets, guided by a simple yet powerful ambition: to inspire life’s most meaningful journey — childhood. The brand will soon open its first international showroom in Dubai this year.