Create an identity campaign is all about the story of the brands. Their design aesthetics, creative approach, and overall contribution to the industry. This year identity magazine in collaboration with Downtown Design brings you the story behind some of the collectives featured at the milestone event.
Dr. Sumayah Alsolaiman, the CEO of the Architecture & Design Commission talks about the initiate at Downtown Design…
Is this the first time the collective is coming together at Downtown Design/Dubai Design Week?
Yes, this exhibition marks the first presence of the “Designed in Saudi” initiative, of the Architecture and Design Commission in Saudi Arabia at Downtown Design/Dubai Design Week. The initiative aims to support the growth and excellence of the industrial design sector in Saudi Arabia through several projects and services, and participation in international events such as in Dubai Design Week is a great way to tell the design community about it.
What can we expect from this edition of the Downtown Design’s exhibit?
This exhibition is a platform for showcasing the remarkable talent of Saudi-based designers, offering a distinctive insight into their creativity and excellence. Additionally, it serves to promote these talented individuals, furthering their recognition and influence in the design scene.
What criteria were used to shortlist designers for this segment? How extensive was the selection process?
All of the products being showcased have obtained the “Designed in Saudi” seal which signifies the quality and uniqueness of design. Each product is selected based on specific criteria that ensure its authenticity and adherence to human-centric values from concept to final product, after undergoing a series of evaluations by a committee of international and local experts in the industrial design sector.
Was there any specific sector you saw more participation from? (furniture/art/accessories)?
The showcased collection encompasses a wide range of product categories, from furniture and home accessories to even gaming products, presenting a diverse and comprehensive display of design.
What does the collective aim to achieve with this edition of the fair? Any plans after the event (opening of showrooms, partnering with local dealers, more exhibits, etc)?
Following this event, the commission will continue to exhibit the products approved by “Designed in Saudi” Seal in multiple design events around the world.
Which primary materials stand out in the showcased designs?
Wood emerges as the predominant material featured in the showcased designs. The choice of wood as the primary material in the showcased designs is not only aesthetically pleasing but also aligns with contemporary design trends focusing on sustainability, durability, and creative flexibility. Its versatility and eco-friendly nature make it a standout choice in the design field.
Name of the curator/in charge for the collective: Dr. Sumayah Alsolaiman, the CEO of the Architecture & Design Commission in Saudi Arabia, is overseeing this initiative and its participation in Downtown Design/Dubai Design Week.