Our congratulations to Zumtobel on their latest accolade: a Golden Dolphin Award for their new emotive marketing film produced for the launch of the new Resclite Pro emergency luminaire. This win allows them to join the prestigious list of winners at the ninth Cannes Corporate Media & TV Awards.
The renowned jury, including a celebrated list of producers, directors, scientists, film specialists and marketing experts, was particularly impressed by the style of the Zumtobel entry.
‘The story is told in a visual design language that – alongside the actual product benefits – incorporates an additional level to demonstrate the aesthetic approach of the Zumtobel brand to its products. This shows how an emergency luminaire can be presented as a design object, which appeals perfectly to the specific target group,” explained Daniel Philipp, Managing Director and Executive Producer of Panda Pictures GmbH.
Produced by Stillrolling PRODUCTIONS from Stuttgart, the video claimed a prize in the “A2 Marketing Films – B2B” category. The Cannes Corporate Media & TV Awards are presented each year by Filmservice International.
The two-minute film opens by using a threatening and nightmarish style to vividly illustrate how people feel in an emergency – especially when they are not familiar with the environment. Dark, unlit corridors. Seemingly endless stairways that lead to sheer nothingness. Labyrinth-like paths that really get the adrenaline flowing. The result for most people: anxiety and claustrophobic panic attacks. In stark (and welcome) contrast, good emergency lighting provides safety and orientation – which is exactly what the people in the film discover when the Resclite Pro emergency lighting comes on. A modest number of light-points are enough to illuminate the whole stairs and all the escape routes. And thereby enough to light the way to safety.
The award-winning film was created to support the launch of Zumtobel`s Resclite Pro emergency lighting portfolio in April 2018. These compact, energy-efficient LED spots guide people to safety in the event of an emergency. The fittings can be adapted to suit the respective spatial environment and its particular requirements, as a range of variants with precisely optimised optics has been engineered to reflect the needs of different zones in a variety of applications – from offices to industrial sites and cultural projects.
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