A new vision for bath design
Ideal Standard starts their collaboration with Palomba Serafini Associati.
Ideal Standard announced in December 2018 at the Milan Triennale its collaboration with prominent Italian architects and design studio Palomba Serafini Associati, led by principals Ludovica and Roberto Palomba, former judges for identity magazine’s Design Awards.
The company also declared the creation of a Design Center in Milan, where Ludovica Serafini and Roberto Palomba will work closely together with internal Ideal Standard experts and his own design team to drive Ideal Standard’s overall design philosophy.
Commenting on the new collaboration, Roberto Palomba said: ‘When done right, a well-designed project completely transcends its function and becomes timeless. Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle. I am honoured to follow in the footsteps of these Italian Masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general’.
Read more features here.
The Latest
What are the bathroom trends in 2025?
Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025
identity Design Awards 2025 is now open for submissions
Access our submissions link, criteria, deadlines, and checklist here.
A Sensory Escape
Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé
Things to Covet – Summer 2025
Here are the bold and statement pieces that caught our eye this month
A Ruin Turned Intimate Retreat
Tucked away in the Andalusian countryside near Gaucín, a small town located between Marbella and Gibraltar, Cortijo Genesis in Spain has recently been renovated by Victoria-Maria Geyer
A Parisian Touch
Interior designer Juliette Spencer of Atelier RO revives a storied pre-war apartment on Manhattan’s Upper East Side with an elegant fusion of New York structure and French soul.
A Local Connection with a ‘70s Twist
Designed by Barcelona-based studio El Equipo Creativo, the newly renovated Kimpton Los Monteros hotel in Marbella, Spain is deeply inspired by Marbella’s rich landscape and cultural heritage.
A bold exploration of culture, nature, and the future of work by Roar
Roar has recently designed a new office for a global consulting firm that boldly reimagines the UAE's landscapes and cultural heritage into a workplace
Dare to be Bold
“No one does colour quite like Caroline Stanbury,” shares Kate Instone, Founder and Creative Director of Blush International
Zaha Hadid Foundation launches scholars program
The Zaha Hadid Foundation partners with the American University of Beirut to support the next generation of architectural talent.
Zayed National Museum to open in December 2025
The Foster + Partners designed striking museum will honour the Founding Father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan
Culture & Conversations
identity hosted a roundtable and workshop in honour of Emirati Women's Day in collaboration with Casamia