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The Salone del Mobile’s 2018 trade fair boasted some of their highest numbers to date.
The 57th edition of the Salone del Mobile.Milano was an exceptional year, drawing record numbers across the board.
The 435,065 attendees from all 5 continents and 188 different countries were testament to the powers of attraction of an event that is a global experience, capable of playing a leadership role at international level.
Also present were 5,054 journalists, 1,999 of them from Italy and 3,055 from other countries, along with 492 photojournalists.
Top countries included:
China: 34,286
Russia: 15, 701
Germany: 10,900
France: 10,506
Spain: 10,480
We can’t wait until next year!

Still Frames installation by Doshi Levien, Kvadrat Milan showroom
Photo: Matteo Girola

Cassina Showroom Milan
During Downtown Design, we interviewed the team at Huda Lighting in addition to designers Tom Dixon and Lee Broom.
The fair will run its second edition at JAX District
We discussed the concept of 'Sustainable Futures' with Inge Moore of Muza Lab and Rakan Jandali at KCA International.
During Dubai Design Week 2025, identity held a panel at the Ideal Standard x Villeroy & Boch showroom in City Walk, on shaping experiences for hospitality.
Here’s how you can bring both sophistication and style to every room
Messara Living and Vincent Sheppard Unveil “Outdoor at Its Best 2026”
A modernist landmark is reimagined as a global stage for collectible design, contemporary art, and cultural dialogue.
Presenting the winners of 2025 identity Design Awards.
Here are the winners of the identity design awards 2025
Set along the bend of a quiet river and sheltered within a mature, tree-lined enclave of Toronto, this riverside residence offers a dialogue between structure and softness, restraint and warmth
The “Red in Progress” installation marks a powerful first step toward the city’s full-scale 2026 edition
A conversation on passion, timeless design, and bringing Italian craftsmanship to the world