id50 2025 – Nada Debs
Meet Nada Debs, one of the top product designers in the MENA region and what she is looking forward to this year.
Can you let us know about the latest exciting projects that you are working on?
We are looking forward to the opening of our new space in Alserkal this spring.
Please mention some of the latest products/collaborations you’d like to highlight.
We have a new furniture collection called the Bulbous collection, focusing on the carving technique. And a few collaborations which we cannot announce yet!
Can you talk about a type of project that you would like to take on in 2025 that would interest you and your team to pursue (dream project that you would like to manifest)?
We would love to design a boutique hotel.
How would you describe your design philosophy?
At its core, we are about duality—an interplay between contrasting worlds. This duality is not a tension but a dialogue: a conversation between heritage and innovation, East and West, craft and technology—creating a design language that is both timeless and contemporary. We like to bridge the 2 worlds as a source of connection and meaning.
As this is the power issue, what empowers you and your team?
Our connection to our craftsmen is the source of our energy.
The Latest
The AlUla Artist Residency Programme Returns for its Second Edition
The Design Residency programme 2025 also coincides with the Year of Handicrafts as designated by the Saudi Arabian Ministry of Culture.
For Music Lovers
The interiors of the Backstage Hotel in Stockholm, Sweden echo the feeling of being behind the scenes at a great performance – rich in texture, layered in story and always with music in the background
A Taste of Tradition
Intimate, artistic and unforgettable, The Mellah Hotel is nestled in the heart of Marrakech's ancient medina, just steps from the magnificent Bahia Palace.
A Dallas Home Where Architecture, Art, and Memory Converge
In a landmark Bud Oglesby-designed building, designer Joshua Rice crafts a warm, quietly powerful residence that honors modernist roots, personal history, and a young collector’s nuanced eye
Restraint meets richness
This apartment designed by Carl Gerges features green hues throughout
A Dose of Culture Without Losing Comfort
BLINK Design Group has drawn deeply from the well of ancient Lingnan culture to craft a design narrative that’s rooted in tradition yet thoroughly modern at Banyan Tree Dongguan Songshan Lake in China
id most wanted: MORPHO chair by Tomorrowland
Tomorrowland, the world-renowned music festival, has collaborated with designer Dieter Vander Velpen and Ethnicraft through its architecture and design studio, Great Library Studio, to create a contemporary Art Nouveau furniture collection
First Armani Beach Villas Launched in Ras Al Khaimah
Giorgio Armani and RAK Properties launch the first Armani-branded villas in the world
6 design-led museums in the UAE
Here are the current and upcoming design-led museums in the UAE that you should know about
What are the bathroom trends in 2025?
Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025
identity Design Awards 2025 is now open for submissions
Access our submissions link, criteria, deadlines, and checklist here.
A Sensory Escape
Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé