Downtown Dubai will soon welcome three ground-breaking architectural landmarks from global design firm Aedas: the Immersive Tower by DIFC, Rixos Financial Centre Road Dubai Residences and Vida Dubai Mall.
Each project offers a distinct narrative, seamlessly blending innovative design with modern urban lifestyles. The first one is the Immersive Tower by DIFC. A bold new addition to the city’s skyline, combining luxury, work and leisure across 37 storeys, the tower’s striking V-cut design, with stepped terraces and rooftop spaces, maximises views of Gate Avenue and Dubai’s vibrant cityscape. At its crown, an exclusive rooftop club offers a premium leisure experience, while the five-storey podium features lively F&B spaces set amidst lush greenery. A triple-height lobby and landscaped forecourt invite the community into this urban sanctuary, reinforcing the tower’s role as a social and architectural focal point.
Standing 329 metres tall, the Rixos Financial Centre Road Dubai Residences will be the second tallest residential tower in Dubai, offering an unparalleled blend of urban luxury and innovation. As the world’s first standalone Rixos-branded residences, the tower captures the essence of refined living with breathtaking views of the Burj Khalifa and Dubai Canal. Divided into three distinct volumes, the development includes a range of one-to-four-bedroom apartments and opulent penthouses. Residents can enjoy a host of high-end amenities, from rooftop leisure spaces and fitness centres to world-class entertainment options.
Bridging the iconic Boulevard, Vida Dubai Mall serves as a welcoming gateway to Downtown Dubai and features two elegantly designed towers. Tower A houses the Vida Hotel and Serviced Apartments, while Tower B offers branded residences, both designed to maximise the available stunning views of the Burj Khalifa and the Dubai Fountain. The development’s podium connects these towers, providing a dynamic mix of retail, leisure and event spaces. With a focus on sustainability, the towers incorporate energy-efficient features, including shading devices and eco-friendly materials, making them a model of sustainable luxury living.
Together, these visionary projects from Aedas celebrate the fusion of architectural innovation, urban luxury and sustainability, thereby pushing the boundaries of what urban development can achieve.
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