Close

Read ‘The Imagination Issue’ – note from the editor

Read our November issue online for free on ISSUU

Jean-Jacques Rousseau once said that “the world of reality has its limits [while] the world of imagination is boundless.” Looking back at some of the greatest achievements in design and architecture, it is impossible to think that these could have been brought to life without the creator’s ability to imagine a better world. Innovations are only possible if a person is able to imagine that something which doesn’t exist in reality today can, in fact, be.

This month’s issue sheds light on the people whose imagination has brought forth some spectacular results, be it reimagining a prototype for a future city or creating physical worlds out of stories and memories.

Our cover this month features the work of Lebanese artist and designer Rumi Dalle, photographed by Lebanese photographer Tarek Moukaddem, specially commissioned by identity in collaboration with leading Lebanese carpet gallery Iwan Maktabi. For this special photoshoot, Rumi poses with pieces from her recent collection for the carpet gallery, called ‘It felt like a dream’. The abstract wall tapestries that are created in felt from Turkey look strangely at home in the Maison Feghali mansion located on Beirut’s Sursock Street, which is currently undergoing major reconstruction and restoration works after being severely damaged by the devastating Beirut Blast on 4 August last year.

Rumi’s work was the perfect fit for ‘The Imagination Issue’ as its timeless appeal lends itself to something that could possibly be from out of this world. Rumi taps into her inner world to retrieve memories and experiences which give life to all her designs. Her most recent work is a commission for Dubai Design Week called ‘The Dream’, which will be on show from 8 to 12 November. “It’s really about composing a Lebanese dream,” she says of the installation.

In other parts of the magazine, we look towards the African continent to discover a modern architectural masterpiece that is on the verge of decline – yet which is now set to be preserved by Moroccan and Senegalese architects Aziza Chaouni and Mourtada Gueye. The expansive fairground was the result of a vision by Senegal’s first post-independence president – a visionary man who commissioned the complex in 1971 to imagine what a modern Senegal could look like, while still maintaining the vitality of its cultural heritage.

This month has also been a very busy one as the identity Design Awards are drawing near. I’ve had the pleasure of reviewing the many exceptional projects from across the region, and I eagerly anticipate announcing the winners at the event on 17 November. I wish everyone the best of luck and look forward to seeing many of you very soon.

Read the full issue on ISSUU here. 

The Latest

Carving the Future of UAE Design at Downtown Design

Finasi and Pallavi Dean from Roar help shape culture, craft, and creativity all made in the UAE

Tashkeel Unveils Tanween Collection 2025: A Fusion of Heritage and Innovation

The program Emirati designers to craft sustainable, culturally rich futures

Roche Bobois Makes a Bold Debut at Downtown Design 2025

Where artistry, colour, and craftsmanship converge to redefine luxury living in the Middle East

Highlights from Feria Hábitat València

The fair received over 40,000 visitors this year, even after being shortened to a three-day event

Things to Covet

Here are some unique pieces and home accessories that can add a refined touch to your home

Dubai Design Week 2025 Unfolds: A Living Celebration of Design, Culture, and Collaboration

The 11th edition of the region’s leading design festival unfolds at Dubai Design District (d3)

Preciosa lighting

Preciosa Lighting Unveils ‘Drifting Lights’ at Downtown Design 2025

The brand debuts its newest 'Signature Design' that explores light suspended in motion

IF HUB opening

IF Hub Opens in Umm Suqeim

A New Destination for Design and Collaboration in Dubai

The Language of Weave

Nodo Italia at Casamia brings poetry to life

The Art of the Outdoors

The Edra Standard Outdoor sofa redefines outdoor living through design that feels, connects and endures

The Art of Wellness

Technogym collaborates with Assouline to release a book that celebrates the brand’s 30-year contribution to the fitness industry

The Destination for Inspired Living – Modora Home

Five reasons why you need to visit the latest homegrown addition to the UAE’s interiors landscape