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	<title>partner content Archives - identity</title>
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	<link>https://identity.ae/tag/partner-content/</link>
	<description>The Middle East&#039;s architecture, design, interiors + property magazine</description>
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	<title>partner content Archives - identity</title>
	<link>https://identity.ae/tag/partner-content/</link>
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	<item>
		<title>Creating Intelligent and Resilient Design</title>
		<link>https://identity.ae/creating-intelligent-and-resilient-design/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 05:54:16 +0000</pubDate>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Panels]]></category>
		<category><![CDATA[Dipiugi Interiors]]></category>
		<category><![CDATA[DLR Group]]></category>
		<category><![CDATA[IF HUB]]></category>
		<category><![CDATA[panel]]></category>
		<category><![CDATA[partner content]]></category>
		<category><![CDATA[Roar]]></category>
		<category><![CDATA[White Box ME]]></category>
		<category><![CDATA[XO Atelier]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44753</guid>

					<description><![CDATA[<p>This month, identity hosted a live panel in collaboration with IF Hub on creating intelligent and resilient design. The speakers on the panel included Sawsan Chammas Haber, Founder and Creative Director of DIPIUGI, Batuhan Gunes, Co-Founder of White Box ME, Vera Dieckmann, Founder and Creative Director at XO Atelier, Henrique Dias, Principal at DLR Group, [&#8230;]</p>
<p>The post <a href="https://identity.ae/creating-intelligent-and-resilient-design/">Creating Intelligent and Resilient Design</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This month, <strong>id</strong>entity hosted a live panel in collaboration with IF Hub on creating intelligent and resilient design. The speakers on the panel included Sawsan Chammas Haber, Founder and Creative Director of DIPIUGI, Batuhan Gunes, Co-Founder of White Box ME, Vera Dieckmann, Founder and Creative Director at XO Atelier, Henrique Dias, Principal at DLR Group, and Pallavi Dean, Founder and Creative Director at Roar.</p>
<p>Watch the full panel below:</p>
<p>&nbsp;<iframe width="560" height="315" src="https://www.youtube.com/embed/YELZ1zEljl4?si=TzdltB-3XFKeBVn9" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<p>The post <a href="https://identity.ae/creating-intelligent-and-resilient-design/">Creating Intelligent and Resilient Design</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<item>
		<title>An exploration of wood in Chattels&#038;More&#8217;s latest collection</title>
		<link>https://identity.ae/chattelsmore-wood-latest-collection/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 07:03:13 +0000</pubDate>
				<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Chattels & more]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44531</guid>

					<description><![CDATA[<p>This season, Chattels &#38; More unveils its latest collection, an exploration of wood in its most refined expression. Rooted in craftsmanship and designed for modern living, the collection reflects a growing movement in interior design: a return to natural materials, thoughtful details, and spaces that feel personal, grounding, and made to last. Across dining, living, [&#8230;]</p>
<p>The post <a href="https://identity.ae/chattelsmore-wood-latest-collection/">An exploration of wood in Chattels&#038;More&#8217;s latest collection</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This season, Chattels &amp; More unveils its latest collection, an exploration of wood in its most refined expression. Rooted in craftsmanship and designed for modern living, the collection reflects a growing movement in interior design: a return to natural materials, thoughtful details, and spaces that feel personal, grounding, and made to last. Across dining, living, and bedroom pieces, wood takes centre stage through rich textures, sculptural silhouettes, and warm finishes that bring depth and character into the home. Balanced with soft upholstery, tactile fabrics, and contemporary lines, the collection creates an atmosphere that feels both elevated and effortless.</p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-44543" src="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-1024x1024.jpg" alt="" width="1024" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-1024x1024.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-300x300.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-150x150.jpg 150w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-768x768.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-50x50.jpg 50w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /> <img decoding="async" class="alignnone size-large wp-image-44544" src="https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-1024x1024.jpg" alt="" width="1024" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-1024x1024.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-300x300.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-150x150.jpg 150w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-768x768.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-50x50.jpg 50w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>At a time when interiors are moving away from fast-changing aesthetics toward more meaningful choices, wood has emerged as one of the defining materials shaping the way we live today. More than a design trend, it represents authenticity, longevity, and a desire to reconnect with spaces that feel calm, natural, and enduring.</p>
<p>This direction resonates particularly during the summer season; a time when homes become a place to slow down, recharge, and spend more meaningful moments indoors. Through lighter palettes, organic textures, and understated sophistication, the collection offers a sense of warmth without heaviness and comfort without compromise.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44545" src="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-1024x1024.jpg" alt="" width="1024" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-1024x1024.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-300x300.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-150x150.jpg 150w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-768x768.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-50x50.jpg 50w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Designed for customers who appreciate quality and timeless design, the collection embraces what Chattels &amp; More stands for: interiors that evolve with life rather than follow passing moments. “Wood has always been one of the most powerful materials in design. It brings warmth, character, and permanence into a space. With this collection, we wanted to reinterpret it in a way that feels contemporary yet timeless — creating homes that feel elevated, welcoming, and lived in&#8221; says Simon Zoghbi, CEO of Chattels &amp; More.</p>
<p><em>The collection is now available at Chattels &amp; More locations across the UAE, or online at <a href="http://www.chattelsandmore.com">www.chattelsandmore.com.</a></em></p>
<p>The post <a href="https://identity.ae/chattelsmore-wood-latest-collection/">An exploration of wood in Chattels&#038;More&#8217;s latest collection</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<item>
		<title>Gaggenau reveals the full range of the new Vario Cooling Expressive Series</title>
		<link>https://identity.ae/gaggenau-vario-cooling-expressive-series/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Fri, 22 May 2026 10:25:28 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Gaggenau]]></category>
		<category><![CDATA[Kitchens]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44381</guid>

					<description><![CDATA[<p>Designed to offer a modular approach to contemporary kitchen architecture, the launch reinforces Gaggenau’s vision for cooling as an integral part of purposeful kitchen and interior design.  The new models include refrigerators, freezers, fridge-freezers and grape climate cabinets. Each appliance is designed to be installed individually or side by side in coordinated alignment. Handleless doors, [&#8230;]</p>
<p>The post <a href="https://identity.ae/gaggenau-vario-cooling-expressive-series/">Gaggenau reveals the full range of the new Vario Cooling Expressive Series</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="text-align: left;"><span data-contrast="auto">Designed to offer a modular approach to contemporary kitchen architecture, the launch reinforces Gaggenau’s vision for cooling as an integral part of purposeful kitchen and interior design.</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">The new models include refrigerators, freezers, fridge-freezers and grape climate cabinets. Each appliance is designed to be installed individually or side by side in coordinated alignment. Handleless doors, flush surfaces and precisely structured interiors create visual continuity, allowing the appliances to integrate seamlessly into the overall kitchen concept. With proportions and detailing that recall fine furniture, the appliances are conceived as architectural elements within the space. </span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}">Conceived to resemble furniture, it allows for countless configuration possibilities, enabling you to curate a cooling ensemble that reflects your personal vision and cultivated taste. Every shelf and door bin can be precisely aligned to create visual continuity between refrigerator and freezer, ensuring a seamless composition when installed side-by-side.</span></p>
<p><span data-contrast="auto">Internally, the material palette is consistent and restrained. Dark brushed stainless steel, anthracite aluminium and glass create a calm, coherent interior. Glare-free, warm white, LED lighting activates gradually and evenly in response to use, providing clear visibility without distraction.</span></p>
<p><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"><br />
<img loading="lazy" decoding="async" class="alignnone size-large wp-image-44384" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6230-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6230-1024x683.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-768x512.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-1536x1024.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
</span></p>
<p><span data-contrast="auto">Performance features are designed for precision and longevity. A professional freshness system ensures stable temperature and humidity conditions. Selected models include integrated cameras, and every appliance offers compatibility with Gaggenau Home Connect, enabling remote access and visibility. Interfaces are clear and intuitive, with animated quick guides to support maintenance and everyday use.</span></p>
<p><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"><br />
<img loading="lazy" decoding="async" class="alignnone size-large wp-image-44388" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6225-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6225-1024x683.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-768x512.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-1536x1025.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
</span></p>
<p><span data-contrast="auto">Sven Baacke, Gaggenau Head of Design, says: “The latest additions to the Vario cooling Expressive series continue Gaggenau’s approach to cooling as a considered part of kitchen and interior design – architectural in form, exacting in function, and aligned with the values of those who create with intent.”</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">Mikkel Brandt Bugge, Industrial Designer, adds: “We approached every detail with purpose – from the alignment of each shelf to the tone of the interior lighting. Our goal was to create a calm, coherent experience where function and materiality work quietly together. The flexibility of the system allows for truly personal configurations, whether through individual appliances or through the creation of a dedicated cooling ensemble.”</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">Adriane Wassmandorf Mattos, User Experience Designer, notes: “Our goal was to create an experience that feels immediate and unobtrusive. From the way the lighting responds to your presence to the structure of the interface, everything was designed to support use without calling attention to itself.”</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">The new models of the Vario cooling Expressive series will be available from December 2025 in key markets across Europe and from mid-2026 in North America and Asia-Pacific.</span></p>
<p><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"><br />
<img loading="lazy" decoding="async" class="alignnone size-large wp-image-44385" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6228-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6228-1024x683.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-768x512.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-1536x1025.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
</span></p>
<p><span data-contrast="auto"><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44386" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6227-1024x684.jpeg" alt="" width="1024" height="684" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6227-1024x684.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-768x513.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-1536x1025.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-2048x1367.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
For more information about Gaggenau’s Vario cooling Expressive series, please visit the Gaggenau flagship in Dubai at City Walk, Building 10.</span></p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/I2m2Z3OFmbs?si=Pdx58YmHbX4DYi3Y" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The post <a href="https://identity.ae/gaggenau-vario-cooling-expressive-series/">Gaggenau reveals the full range of the new Vario Cooling Expressive Series</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<item>
		<title>Boffi&#124;DePadova Opens in Alserkal Avenue</title>
		<link>https://identity.ae/boffi-depadova-alserkal-avenue/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Thu, 21 May 2026 03:42:10 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Alserkal Avenue]]></category>
		<category><![CDATA[Atelio Spaces]]></category>
		<category><![CDATA[Boffi De Padova]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44275</guid>

					<description><![CDATA[<p>Boffi&#124;DePadova announced the opening of a temporary pop-up space at Alserkal Avenue in Dubai, marking a significant step in its Middle East expansion ahead of its UAE flagship launch in Q4 2026. Realised in partnership with Atelio, the space introduces the group’s distinctive approach to architectural living within one of the region’s leading cultural districts. [&#8230;]</p>
<p>The post <a href="https://identity.ae/boffi-depadova-alserkal-avenue/">Boffi|DePadova Opens in Alserkal Avenue</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Boffi|DePadova announced the opening of a temporary pop-up space at Alserkal Avenue in Dubai, marking a significant step in its Middle East expansion ahead of its UAE flagship launch in Q4 2026. Realised in partnership with <a href="https://ateliospaces.com/"><u>Atelio</u></a>, the space introduces the group’s distinctive approach to architectural living within one of the region’s leading cultural districts.</p>
<p>Located in Warehouse 65, the pop-up offers an early expression of Boffi|DePadova’s integrated philosophy, where architecture, interiors and systems converge into a singular, coherent environment. Conceived as both a preview and a platform for engagement, the space invites architects, designers and clients to experience a holistic way of living shaped by precision, materiality and enduring design.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44286" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-731x1024.jpg" alt="" width="731" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-731x1024.jpg 731w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-214x300.jpg 214w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-768x1076.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-1097x1536.jpg 1097w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution.jpg 1371w" sizes="auto, (max-width: 731px) 100vw, 731px" /></p>
<p>Boffi|DePadova brings together Boffi and De Padova into a cohesive Made in Italy system of indoor and outdoor living. Rooted in a manufacturing heritage dating back to 1934, the group continues to shape contemporary interiors through a refined balance of craftsmanship, innovation and architectural thinking.With a presence across five continents and over 50 countries, Boffi|DePadova operates more than 400 design destinations worldwide, including flagship showrooms in Milan, Paris, London and New York, reinforcing its position within the world’s leading design capitals.</p>
<p>“We are pleased to begin our collaboration with Atelio at Alserkal Avenue, one of Dubai’s most distinctive cultural districts,” says Roberto Gavazzi, President and CEO of Boffi|DePadova. “At Boffi|DePadova, we design personalised and bespoke spaces as complete environments, where every element contributes to a way of living. Dubai represents one of the most dynamic design landscapes today, and this space marks an exciting new chapter for the brand in the region ahead of our flagship opening.”</p>
<p>“Partnering with Boffi|DePadova is a natural expression of what Atelio stands for &#8211; connecting the world&#8217;s finest design culture with a region that increasingly defines it.” adds Elie Khouri, Chairman of Atelio “This is not simply a retail space, but a destination where craftsmanship, architecture and contemporary living converge. It reflects the evolving role of design within the Middle East, and the beginning of a relationship rooted in a shared commitment to excellence.”</p>
<p>“Conceived as a dynamic environment rather than a traditional showroom, the pop-up reflects a shared approach to design, where architecture, furniture and systems come together seamlessly,” says Ruggero Ottogalli, CEO of Atelio. “Activated through conversations, gatherings and discovery, the space takes on a studio-like quality, inviting architects and clients to explore materials, scale and composition within a lived environment.”</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44328" src="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-768x1024.jpg" alt="" width="768" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-768x1024.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-225x300.jpg 225w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-1152x1536.jpg 1152w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3.jpg 1440w" sizes="auto, (max-width: 768px) 100vw, 768px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44290" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution.jpg 1536w" sizes="auto, (max-width: 819px) 100vw, 819px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44329" src="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-768x1024.jpg" alt="" width="768" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-768x1024.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-225x300.jpg 225w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-1152x1536.jpg 1152w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2.jpg 1440w" sizes="auto, (max-width: 768px) 100vw, 768px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44282" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution.jpg 1536w" sizes="auto, (max-width: 819px) 100vw, 819px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44330" src="https://identity.ae/wp-content/uploads/2026/05/XILA_01-768x1024.jpg" alt="" width="768" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/XILA_01-768x1024.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/XILA_01-225x300.jpg 225w, https://identity.ae/wp-content/uploads/2026/05/XILA_01-1152x1536.jpg 1152w, https://identity.ae/wp-content/uploads/2026/05/XILA_01.jpg 1440w" sizes="auto, (max-width: 768px) 100vw, 768px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44281" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-731x1024.jpg" alt="" width="731" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-731x1024.jpg 731w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-214x300.jpg 214w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-768x1076.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-1097x1536.jpg 1097w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution.jpg 1371w" sizes="auto, (max-width: 731px) 100vw, 731px" /></p>
<p>The space unfolds as a sequence of interconnected environments where living, dining and kitchen areas flow seamlessly into one another. Sculptural seating, including the <em>Alberese XL</em> and <em>Landscape 25</em> by Piero Lissoni anchors the living area, while the <em>Tiny Blendy</em> armchair introduces a more relaxed, cinematic presence. A restrained palette of warm neutrals, natural woods and deep charcoals defines the atmosphere, layered with luminous compositions such as Elisa Ossino’s Helium collection and the linear precision Cut Back lighting by David Lopez Quincoce, creating rhythm that guides movement through the space.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44283" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-1536x1025.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>At its centre, the kitchen emerges as a defined setting, where monolithic islands and finely detailed cabinetry establish a strong focal point. The dining area extends naturally from this space, with marble surfaces such as the <em>T.T.A. Stone</em> table and the round natural oak <em>Mawari</em> table echoing the material language of the kitchen.</p>
<p>This sense of continuity is articulated through a series of architectural systems that shape how the space is organised and experienced. <em>Tall Units</em> in aluminium dark tabacco and canaletto walnut, alongside melamine graphite grey oak and metal finish introduce a refined, built-in quality rooted in Boffi’s kitchen expertise. The <em>R.I.G</em>. modules by Mikal Harrsen act as open frameworks that define and organise without enclosing, creating a dialogue between kitchen, living and storage within a cohesive spatial narrative.</p>
<p>The Alserkal Avenue space will remain open until the launch of the brand’s permanent UAE flagship by the last quarter of the year.</p>
<p><em>Visit<b> </b>Boffi|DePadova &#8211; Warehouse 65, Alserkal Avenue, Dubai or <a href="http://www.ateliospaces.com">ateliospaces.com</a> for more information.</em></p>
<p>The post <a href="https://identity.ae/boffi-depadova-alserkal-avenue/">Boffi|DePadova Opens in Alserkal Avenue</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>The Chromatic Alphabet by Paola Lenti</title>
		<link>https://identity.ae/the-chromatic-alphabet-by-paola-lenti/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Tue, 12 May 2026 10:46:51 +0000</pubDate>
				<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Milan Design Week]]></category>
		<category><![CDATA[Paola Lenti]]></category>
		<category><![CDATA[partner content]]></category>
		<category><![CDATA[Purity]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44240</guid>

					<description><![CDATA[<p>Research and experimentation has guided the work of Paola Lenti for more than 30 years. This year at Milan Design Week, the brand unveiled &#8216;The Chromatic Alphabet&#8217; — a method that reveals, at a single glance, the entire Paola Lenti universe, while also offering a concrete and intuitive tool for designers. The unique method has [&#8230;]</p>
<p>The post <a href="https://identity.ae/the-chromatic-alphabet-by-paola-lenti/">The Chromatic Alphabet by Paola Lenti</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Research and experimentation has guided the work of Paola Lenti for more than 30 years. This year at Milan Design Week, the brand unveiled &#8216;The Chromatic Alphabet&#8217; — a method that reveals, at a single glance, the entire Paola Lenti universe, while also offering a concrete and intuitive tool for designers.</p>
<p>The unique method has been extracted from the path that has enabled the company to define a distinctive, authentic and coherent design language, thanks to a rich and layered heritage of colours, fabrics, rugs, materials and surfaces. More than 40 shades have been identified, all inspired by nature and translated into the company’s textile and material vocabulary.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44242" src="https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Each colour family brings together all the materials available for creating Paola Lenti products – fabrics, cords, weaves, lava stone surfaces, concrete and ceramics. Once a chromatic direction has been identified, it is possible to move freely within it, exploring all its possible combinations and shades. This approach makes each designed space exclusive and unmistakable.It took over a year of research to transform this complexity into a functional tool for designers—a definitive guide to navigating an intricate creative universe defined by its profound depth and nuance.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44245" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44246" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44247" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44248" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />  <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44250" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_03_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x680.jpg" alt="" width="1024" height="680" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_03_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x680.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_03_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x199.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_03_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x510.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_03_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1020.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_03_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44251" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-682x1024.jpg" alt="" width="682" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-682x1024.jpg 682w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-200x300.jpg 200w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x1154.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1023x1536.jpg 1023w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1363x2048.jpg 1363w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_02_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-scaled.jpg 1704w" sizes="auto, (max-width: 682px) 100vw, 682px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44252" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-682x1024.jpg" alt="" width="682" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-682x1024.jpg 682w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-200x300.jpg 200w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x1154.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1023x1536.jpg 1023w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1363x2048.jpg 1363w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_01_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-scaled.jpg 1704w" sizes="auto, (max-width: 682px) 100vw, 682px" /></p>
<p>Colour groups can also interact with one another: different chromatic tones blend, creating more complex combinations with contrasts and resonances, hence amplifying the expression of the primary tone. Furnishing elements, such as rugs, side tables or armchairs, become chromatic and material accents capable of giving rhythm and depth to the overall composition. The result is an almost infinite spectrum of possibilities, always unique and personal. The Chromatic Alphabet, thanks to the wide range of colours and materials capable of dialoguing with the landscape without overwhelming it, accompanies the design of outdoor spaces at every stage, from the individual product to the overall atmosphere.</p>
<p><em>Paola Lenti&#8217;s local distributor in the UAE is through <a href="http://www.purity.ae">Purity</a>.</em></p>
<p><em>Photography by Maurizio Natta</em></p>
<p>The post <a href="https://identity.ae/the-chromatic-alphabet-by-paola-lenti/">The Chromatic Alphabet by Paola Lenti</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>Supporting the Next Generation of Architects</title>
		<link>https://identity.ae/supporting-architects-next-generation/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Thu, 07 May 2026 09:50:30 +0000</pubDate>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Aedas]]></category>
		<category><![CDATA[Egypt]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44223</guid>

					<description><![CDATA[<p>More than 800 architecture graduates from across Egypt have taken part in a national graduation project competition fully sponsored by Aedas, bringing forward a diverse body of work that reflects the scale and ambition of the country’s young talent. Delivered through the Aedas Graduate Award, the firm’s full sponsorship of the competition is organised by [&#8230;]</p>
<p>The post <a href="https://identity.ae/supporting-architects-next-generation/">Supporting the Next Generation of Architects</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div data-olk-copy-source="MailCompose">More than 800 architecture graduates from across Egypt have taken part in a national graduation project competition fully sponsored by Aedas, bringing forward a diverse body of work that reflects the scale and ambition of the country’s young talent. Delivered through the Aedas Graduate Award, the firm’s full sponsorship of the competition is organised by We Are Desco. The initiative was made accessible to students nationwide. The programme builds on Aedas’ ongoing engagement with academic institutions across the region and marks a focused effort to connect with Egypt’s extensive and dynamic architectural education. Through the initiative, the practice sought to create a meaningful platform for exchange between academia and the profession, while empowering a new generation of designers at a pivotal stage in their careers.</div>
<div data-olk-copy-source="MailCompose"></div>
<div data-olk-copy-source="MailCompose"><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44233" src="https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1-1024x768.png" alt="" width="1024" height="768" srcset="https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1-1024x768.png 1024w, https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1-300x225.png 300w, https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1-768x576.png 768w, https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1-1536x1152.png 1536w, https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1-408x306.png 408w, https://identity.ae/wp-content/uploads/2026/05/Winners-with-the-Jury-Members-on-stage-1.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></div>
<div></div>
<div>The competition concluded in a public event held in Cairo on 1 May 2026, where the top 50 shortlisted projects were exhibited, drawing students, academics, and industry professionals. The showcased work reflected a wide range of approaches and perspectives, underscoring the depth and diversity of architectural thinking emerging from Egypt’s universities.</div>
<div></div>
<div><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44231" src="https://identity.ae/wp-content/uploads/2026/05/Christopher-Waite-in-Conversation-with-Students-1024x819.jpg" alt="" width="1024" height="819" srcset="https://identity.ae/wp-content/uploads/2026/05/Christopher-Waite-in-Conversation-with-Students-1024x819.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Christopher-Waite-in-Conversation-with-Students-300x240.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Christopher-Waite-in-Conversation-with-Students-768x614.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Christopher-Waite-in-Conversation-with-Students-1536x1229.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Christopher-Waite-in-Conversation-with-Students.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />   <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44228" src="https://identity.ae/wp-content/uploads/2026/05/Islam-Elmashtooly-and-Ignacio-Gomez-1024x819.jpg" alt="" width="1024" height="819" srcset="https://identity.ae/wp-content/uploads/2026/05/Islam-Elmashtooly-and-Ignacio-Gomez-1024x819.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Islam-Elmashtooly-and-Ignacio-Gomez-300x240.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Islam-Elmashtooly-and-Ignacio-Gomez-768x614.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Islam-Elmashtooly-and-Ignacio-Gomez-1536x1229.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Islam-Elmashtooly-and-Ignacio-Gomez.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></div>
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<div>A live jury process formed the centrepiece of the event, introducing a transparent and interactive format that allowed participants to engage directly with industry experts. The session also featured a special guest juror from Modon, Aedas’ first client in Egypt, further strengthening the connection between academia and professional practice. Ten Honourable Mentions were announced, followed by the selection of five finalists, each invited to present their work in a live session accompanied by critique and discussion.</div>
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<div><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44227" src="https://identity.ae/wp-content/uploads/2026/05/Live-Presentations-1024x768.jpeg" alt="" width="1024" height="768" srcset="https://identity.ae/wp-content/uploads/2026/05/Live-Presentations-1024x768.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/Live-Presentations-300x225.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/Live-Presentations-768x576.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/Live-Presentations-1536x1152.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/Live-Presentations-408x306.jpeg 408w, https://identity.ae/wp-content/uploads/2026/05/Live-Presentations.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></div>
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<div>The top awards were presented to graduates from Cairo University, which secured both first and second place, and the Arab Academy for Science, Technology and Maritime Transport which received third place, highlighting the creativity, diversity, and range of ideas emerging from architecture graduates across Egypt. “Supporting young architects and engaging with universities has always been an important part of Aedas’ work,” said Ignacio Gomez, Global Design Principal, Aedas. “Egypt has a strong and diverse architectural community, and we believe it is important to create platforms that recognise that talent, celebrate new ideas, and make participation accessible to all.”</div>
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<div><img loading="lazy" decoding="async" class="alignnone wp-image-44226 size-large" src="https://identity.ae/wp-content/uploads/2026/05/The-jury-deliberating-1024x683.jpg" alt="Judging the winners" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/The-jury-deliberating-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/The-jury-deliberating-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/The-jury-deliberating-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/The-jury-deliberating-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/The-jury-deliberating.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></div>
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<div>Through initiatives such as this, Aedas continues to encourage a culture of inquiry and excellence, empowering the next generation of architects who will play a critical role in shaping the built environment across the MENA region and beyond.</div>
<p>The post <a href="https://identity.ae/supporting-architects-next-generation/">Supporting the Next Generation of Architects</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>The Private Lives of Objects</title>
		<link>https://identity.ae/flexform-milan-design-week-2026/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Mon, 04 May 2026 09:49:49 +0000</pubDate>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Flexform]]></category>
		<category><![CDATA[Milan Design Week]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44006</guid>

					<description><![CDATA[<p>At Milan Design Week, Flexform launched two new collections under the theme &#8216;The Private Lives of Objects&#8217;. Born out of the idea that there are objects that inhabit a space as opposed to occupying it, the indoor and outdoor collections each have their own sense of beauty. With &#8216;The Private Lives of Objects&#8216;, you step [&#8230;]</p>
<p>The post <a href="https://identity.ae/flexform-milan-design-week-2026/">The Private Lives of Objects</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>At Milan Design Week, Flexform launched two new collections under the theme &#8216;The Private Lives of Objects&#8217;. Born out of the idea that there are objects that inhabit a space as opposed to occupying it, the indoor and outdoor collections each have their own sense of beauty. With &#8216;<em>The Private Lives of Objects</em>&#8216;, you step beyond the visible to explore the secret narrative that binds people to the things around them. The materials used were influenced by the philosopher Martin Heidegger’s “being in the world”, translated into wood, metal, and cowhide. The collection is viewed as  an interweaving of relationships – work, affections, roles, language.  Materials cease to be surfaces; they become traces. A sofa does not simply occupy space – it holds the echo of conversations, noting absences and returns. We do not possess furnishings; we coexist with them, in an equilibrium of almost sentimental affinities and vestiges that, over time, acquire value.</p>
<p><iframe loading="lazy" title="MDW26 | Indoor Collection" src="https://player.vimeo.com/video/1185085478?dnt=1&amp;app_id=122963" width="500" height="281" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin"></iframe></p>
<p>In this new collection, the narrative opens to a plurality of voices: from Antonio Citterio, the designer with whom Flexform has shaped its brand identity through more than 50 years of collaboration, to Patrick Norguet and Fumie Shibata, and to new partnerships with Sebastien Herkner and Monica Armani.</p>
<p>For the indoors collection, users were invited to look at how design becomes a daily rhythm. The indoor collection was created to accompany the time of living: generous volumes, measured proportions, depths designed for true comfort. At its core, artisanal know-how refines every detail. Tailoring is evident in the stitching, in the calibrated tension of the upholstery, in the balance between structure and softness. Savoir-faire is not ornamentation, but method: a patient attention that transforms technique into perceptible quality. The materials ranged from warm woods, tactile surfaces, and sophisticated upholstery. The sofa is a place of rest and return; the table measures distances and brings them together. The seats support with precision, the sideboards organise discreetly, the surfaces absorb light and reflect it back. Each element is designed to endure in everyday life. A notable release is the <a href="https://www.flexform.it/en/products/indoor/all-products/sofas/sectional-sofas/quincy?utm_source=identity&amp;utm_medium=affiliate&amp;utm_campaign=identity_mdw"><em>Quincy Sofa</em></a> by Antonio Citterio, with its organic shapes and sinuous curves.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44013" src="https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD-820x1024.jpg" alt="" width="820" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD-820x1024.jpg 820w, https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD-1639x2048.jpg 1639w, https://identity.ae/wp-content/uploads/2026/05/04_Flexform_Indoor-installation-view_HD.jpg 1920w" sizes="auto, (max-width: 820px) 100vw, 820px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44012" src="https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-1638x2048.jpg 1638w, https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/03_Flexform_Indoor-installation-view_HD.jpg 1920w" sizes="auto, (max-width: 819px) 100vw, 819px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44011" src="https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-1638x2048.jpg 1638w, https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/02_Flexform_Indoor-installation-view_HD.jpg 1920w" sizes="auto, (max-width: 819px) 100vw, 819px" /></p>
<p>For the outdoors collection, the brand looked at objects  that live outside the home as well and must engage not only with the inhabitants who use them, but also with the sky, the wind, and the changing light. Shapes are sleek – resilient without becoming rigid – products of the artisanal mastery and technology that Flexform invests in every detail. Woven elements, one of the company’s many areas of expertise, convey strength while retaining lightness and elegance. These furnishings become presences that live with us and for us – a table invites togetherness; seating offers a place to pause and scan the horizon. A notable release is the <a href="https://www.flexform.it/en/products/outdoor/all-products/sofas/sectional-sofas/margheri?utm_source=identity&amp;utm_medium=affiliate&amp;utm_campaign=identity_mdw"><em>Margheri</em></a> sofa by Monica Armani, inspired by the <em>Belle Epoque</em>. The outdoor collection amplifies the landscape and lives in harmony with nature. Beyond function, the outdoors becomes an experience of the elements.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44016" src="https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-1638x2048.jpg 1638w, https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/07_Flexform_Outdoor-installation-view_HD.jpg 1920w" sizes="auto, (max-width: 819px) 100vw, 819px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44015" src="https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD-820x1024.jpg" alt="" width="820" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD-820x1024.jpg 820w, https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD-1639x2048.jpg 1639w, https://identity.ae/wp-content/uploads/2026/05/06_Flexform_Outdoor-installation-view_HD.jpg 1920w" sizes="auto, (max-width: 820px) 100vw, 820px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44014" src="https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-1638x2048.jpg 1638w, https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/05_Flexform_Outdoor-installation-view_HD.jpg 1920w" sizes="auto, (max-width: 819px) 100vw, 819px" /></p>
<p>The installations at Via della Moscova and at Chiostro Sant’Angelo marked the thresholds of this story. Between the embrace of indoor spaces and the breath of the outdoors lied an invitation to observe this hidden life.</p>
<p><em>Find out more about Flexform <a href="https://www.flexform.it/en?utm_source=identity&amp;utm_medium=affiliate&amp;utm_campaign=identity_mdw">here</a>.</em></p>
<p>The post <a href="https://identity.ae/flexform-milan-design-week-2026/">The Private Lives of Objects</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>Cosentino and Tom Dixon unveil AXIS at Fuorisalone 2026</title>
		<link>https://identity.ae/cosentino-tom-dixon-axis-fuorisalone-2026/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Fri, 24 Apr 2026 12:41:05 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Agenda]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Trade Fairs]]></category>
		<category><![CDATA[Cosentino]]></category>
		<category><![CDATA[Milan Design Week]]></category>
		<category><![CDATA[partner content]]></category>
		<category><![CDATA[Tom Dixon]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=43936</guid>

					<description><![CDATA[<p>This year, Cosentino collaborated with Tom Dixon to unveil AXIS — a table collection at Milan Design Week. The installation unfolds inside Casa Manzoni, a neoclassical landmark whose cultural resonance and architectural character offer an exceptional setting against for the debut of ĒCLOS® and the AXIS table collections. Structured as a progressive spatial journey, AXIS explores the [&#8230;]</p>
<p>The post <a href="https://identity.ae/cosentino-tom-dixon-axis-fuorisalone-2026/">Cosentino and Tom Dixon unveil AXIS at Fuorisalone 2026</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="s12">This year, <a href="http://www.cosentino.com/"><span class="s17"><span class="bumpedFont15">Cosentino</span></span></a> collaborated with Tom Dixon to unveil<span class="s19"><span class="bumpedFont15"> </span></span><span class="s11"><span class="bumpedFont15"><em>AXIS</em> — a table collection at Milan Design Week. The</span></span><span class="s19"><span class="bumpedFont15"> installation unfolds inside </span></span><span class="s20"><span class="bumpedFont15">Casa Manzoni</span></span><span class="s19"><span class="bumpedFont15">, a neoclassical landmark whose cultural resonance and architectural character offer an exceptional setting against for the </span></span><span class="s20"><span class="bumpedFont15">debut of </span></span><a href="http://www.cosentino.com/eclos"><span class="s17"><span class="bumpedFont15">ĒCLOS®</span></span></a> <span class="s20"><span class="bumpedFont15">and the AXIS table collections</span></span><span class="s19"><span class="bumpedFont15">.</span></span></div>
<div><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43953" src="https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-683x1024.jpg" alt="" width="683" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-683x1024.jpg 683w, https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-200x300.jpg 200w, https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-768x1152.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-1024x1536.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-1365x2048.jpg 1365w, https://identity.ae/wp-content/uploads/2026/04/Tom-Dixon-Portraits-22-scaled.jpg 1707w" sizes="auto, (max-width: 683px) 100vw, 683px" /></div>
<div><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43941" src="https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-683x1024.jpg" alt="" width="683" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-683x1024.jpg 683w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-200x300.jpg 200w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-768x1152.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-1024x1536.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-1365x2048.jpg 1365w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-64-scaled.jpg 1707w" sizes="auto, (max-width: 683px) 100vw, 683px" /></div>
<p class="s21"><span class="s19"><span class="bumpedFont15">Structured as a progressive spatial journey,</span></span> <em><span class="s11"><span class="bumpedFont15">AXIS</span></span></em><span class="s20"><span class="bumpedFont15"> explores the intersection of material innovation, structural expression and sensory experience. </span></span><span class="s19"><span class="bumpedFont15">Visitors move through a series of environments that transition </span></span><span class="s20"><span class="bumpedFont15">from sculptural table landscapes to architectural applications and immersive rooms</span></span><span class="s19"><span class="bumpedFont15"> where light, sound and reflection shift the perception of surface and space.</span></span></p>
<h2 class="s25"><span class="s24">Inside the AXIS Installation</span></h2>
<div>The experience unfolds across five distinct environments. It begins with the sensory ‘The Sanctuary’, where illuminated architectural totems and integrated ĒCLOS® surfaces establish a contemplative introduction to material and structure, lit by Tom Dixon BELL portables in Putty and Moss alongside PRESS Frosted. ‘The Dining Room’ follows, presenting AXIS tables within a sculptural landscape of wood and aluminium, complemented by GROOVE dining chairs in Putty and illuminated by POSE portables. In ‘The Sound Bath’, surfaces, sculptural ĒCLOS® bathroom elements, and Chrome MELT surface lights converge in an immersive interplay of form and resonance.The Reflection Gallery deconstructs the collection’s geometry through mirrored installations and modular compositions, revealed in cool hues from POSE and BELL portables in Baby Blue. Finally, ‘The Forum’ hosts curated talks and panel discussions on materials, sustainability, and contemporary living, illuminated by Chrome MELT portables and pendants.</div>
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<div class="gallerymeta" id="galm-3"> 
<div class="gallery-box-number">4/5</div> 
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<h2>Cosentino 2026 &#8211; AXIS_MDW -35</h2>
<p></p>
</div>
</div>
<div class="gallerymeta" id="galm-4"> 
<div class="gallery-box-number">5/5</div> 
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<h2>Cosentino 2026-AXIS_MDW 05</h2>
<p></p>
</div>
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<p class="s26"><span class="s16"><span class="bumpedFont17"><br />
</span></span><span class="s32"><span class="bumpedFont17">Throughout this week, a programme called AXISTALKS, curated by Album, is taking place at the venue. T</span></span><span class="s16"><span class="bumpedFont17">he creative platform founded by the editors of Apartamento together with architect </span></span><span class="s32"><span class="bumpedFont17">Paul Cournet</span></span><span class="s16"><span class="bumpedFont17"> brings together </span></span><span class="s32"><span class="bumpedFont17">eight internationally </span></span><span class="s32"><span class="bumpedFont17">renowned</span></span><span class="s32"><span class="bumpedFont17"> designers</span></span><span class="s16"><span class="bumpedFont17">, among others </span></span><span class="s32"><span class="bumpedFont17">Michael Anastassiades</span></span><span class="s16"><span class="bumpedFont17">, </span></span><span class="s32"><span class="bumpedFont17">Sabine Marcelis</span></span><span class="s16"><span class="bumpedFont17">,</span></span> <span class="s32"><span class="bumpedFont17">Jaime Font</span></span><span class="s16"><span class="bumpedFont17"> and </span></span><span class="s32"><span class="bumpedFont17">Enrica Cavarzan</span></span> <span class="s16"><span class="bumpedFont17">in </span></span><span class="s16"><span class="bumpedFont17">conversations </span></span><span class="s32"><span class="bumpedFont17">moderated by Cournet. The talks are aimed to</span></span><span class="s16"><span class="bumpedFont17"> </span></span><span class="s16"><span class="bumpedFont17">provide a thoughtful platform for dialogue around design, materiality and contemporary practice.</span></span></p>
<h2 class="s26"><span class="s16"><span class="bumpedFont17"><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43946" src="https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-683x1024.jpg" alt="" width="683" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-683x1024.jpg 683w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-200x300.jpg 200w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-768x1152.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-1024x1536.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-1365x2048.jpg 1365w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-81-scaled.jpg 1707w" sizes="auto, (max-width: 683px) 100vw, 683px" /></span></span></h2>
<h2 class="s26"><span class="s24">What is AXIS?</span></h2>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43947" src="https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-84-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-84-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-84-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-84-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-84-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/Cosentino-2026-AXIS_MDW-84-2048x1365.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p class="s26"><span class="s16"><span class="bumpedFont17"><em>AXIS</em> is a table collection designed in collaboration with Cosentino and Tom Dixon. This collection has been unveiled for the first time in Milan</span></span><span class="s16"><span class="bumpedFont17">. These pieces combine bold cross</span></span><span class="s35"><span class="bumpedFont17">&#8211;</span></span><span class="s16"><span class="bumpedFont17">leg geometries, precise engineering and the integration of advanced </span></span><a href="http://www.cosentino.com/eclos"><em><span class="s31"><span class="bumpedFont17">Ē</span></span><span class="s31"><span class="bumpedFont17">CLOS</span></span></em><span class="s31"><span class="bumpedFont17"><em>®</em></span></span></a> <span class="s16"><span class="bumpedFont17">surfaces.</span></span></p>
<p class="s26"><span class="s16"><span class="bumpedFont17">The structural development has been carried out </span></span><span class="s32"><span class="bumpedFont17">in collaboration with </span></span><span class="s32"><span class="bumpedFont17">ACTIU</span></span><span class="s16"><span class="bumpedFont17">, which has </span></span><span class="s16"><span class="bumpedFont17">translated Tom Dixon</span></span><span class="s16"><span class="bumpedFont17">’</span></span><span class="s16"><span class="bumpedFont17">s sculptural</span></span><span class="s16"><span class="bumpedFont17"> vision into an </span></span><span class="s32"><span class="bumpedFont17">aluminium base of outstanding technical precision</span></span><span class="s16"><span class="bumpedFont17">. Its design supports multiple configurations and guarantees stability, visual continuity and an impeccable industrial finish that reinforces the architectural character of the series.</span></span></p>
<h2 class="s21"><span class="s20"><span class="bumpedFont15">New launch:</span></span><em><span class="s20"><span class="bumpedFont15"> ĒCLOS</span></span></em><span class="s20"><span class="bumpedFont15">, the new in-layered mineral surface</span></span></h2>
<p class="s26"><span class="s30"><span class="bumpedFont17">The</span></span><span class="s16"><span class="bumpedFont17"> installation</span></span><span class="s16"><span class="bumpedFont17"> also introduces </span></span><em><a href="https://www.cosentino.com/eclos"><span class="s31"><span class="bumpedFont17">ĒCLOS</span></span></a></em><span class="s32"><span class="bumpedFont17">,</span></span><span class="s16"><span class="bumpedFont17"> Cosentino’s </span></span><span class="s32"><span class="bumpedFont17">new in-layered mineral surface developed with <em>INLAYR </em>technology</span></span><span class="s16"><span class="bumpedFont17">—a layered design </span></span><span class="s16"><span class="bumpedFont17">technology</span></span><span class="s16"><span class="bumpedFont17"> that, through advanced robotic engineering and integrated decoration techniques, creates a </span></span><span class="s16"><span class="bumpedFont17">3-D body integrated design</span></span><span class="s16"><span class="bumpedFont17">. Unlike superficial designs, </span></span><span class="s32"><span class="bumpedFont17"><em>ĒCLOS</em> achieves a level of depth, realism and tactile naturality that redefines the expressive possibilities of mineral surfaces.</span></span><span class="s16"><span class="bumpedFont17"> Its pioneering composition contains zero crystalline silica and incorporates more than 50% recycled materials, reaching almost 90% in some colours, while offering outstanding thermal performance </span></span><span class="s32"><span class="bumpedFont17">with resistance up to 220 ºC.</span></span><span class="s16"><span class="bumpedFont17"> The result is a high-performance</span></span><span class="s16"><span class="bumpedFont17"> indoor surface that combines material innovation, sustainability and a distinctly architectural aesthetic.</span></span></p>
<h2 class="s21"><span class="s20"><span class="bumpedFont15"><em>Dekton</em> series &#8211; </span></span><em><span class="s20"><span class="bumpedFont15">Artik</span></span><span class="s20"><span class="bumpedFont15"> Nodes</span></span></em></h2>
<p class="s26"><span class="s16"><span class="bumpedFont17">Complementing this, </span></span><span class="s32"><span class="bumpedFont17">the installation features</span></span> <em><span class="s32"><span class="bumpedFont17">Dekton Artik Nodes</span></span></em><span class="s16"><span class="bumpedFont17">, part of Cosentino’s ultra</span></span><span class="s16"><span class="bumpedFont17">compact <em>Dekton</em> surface series —an advanced material created through a high-tech</span></span><span class="s16"><span class="bumpedFont17"> sintering process that replicates the transformation of natural stone. Inspired by the shifting geometry of Arctic ice, </span></span><span class="s32"><span class="bumpedFont17"><em>Artik Nodes</em> reinterprets its stone</span></span><span class="s32"><span class="bumpedFont17">like base into a distinctive structural language of irregular patterns that converge in subtle nodes.</span></span><span class="s16"><span class="bumpedFont17"> The result is a singular sense of visual depth: tones and textures that seem to emerge from within, creating a layered, 3-D</span></span><span class="s16"><span class="bumpedFont17"> effect where. Presented in Milan</span></span><span class="s16"><span class="bumpedFont17">o</span></span><span class="s16"><span class="bumpedFont17"> as a premiere of its first colours, <em>Artik Nodes</em> offers an initial glimpse into the expressive potential of the series.</span></span></p>
<p>The post <a href="https://identity.ae/cosentino-tom-dixon-axis-fuorisalone-2026/">Cosentino and Tom Dixon unveil AXIS at Fuorisalone 2026</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>AXOR Introduces a New Architectural Approach to the Shower</title>
		<link>https://identity.ae/axor-incava-antonio-citterio/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 05:36:25 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design Focus]]></category>
		<category><![CDATA[Antonio Citterio]]></category>
		<category><![CDATA[Axor]]></category>
		<category><![CDATA[Bathrooms]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=43551</guid>

					<description><![CDATA[<p>With AXOR Incava designed by Antonio Citterio, a shower environment is liberated from visible technology and transformed into a sanctuary of stillness, architecture, and contemporary ritual. Created to form a statement, a fully integrated object unites thermostat control, hand-held shower, and storage niche in one harmonious design, disappearing almost entirely within the wall. What remains [&#8230;]</p>
<p>The post <a href="https://identity.ae/axor-incava-antonio-citterio/">AXOR Introduces a New Architectural Approach to the Shower</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>With AXOR Incava designed by Antonio Citterio, a shower environment is liberated from visible technology and transformed into a sanctuary of stillness, architecture, and contemporary ritual. Created to form a statement, a fully integrated object unites thermostat control, hand-held shower, and storage niche in one harmonious design, disappearing almost entirely within the wall. What remains is space for water, light, and atmosphere to take center stage.</p>
<p>“AXOR Incava represents a fundamental shift in bathroom design,” says designer Antonio Citterio. “By eliminating protruding parts—no handles, knobs, or visible elements—it transforms the bathroom from a technical space into a clear, integrated environment where the ritual of bathing becomes a tranquil experience. You move beyond the traditional notion of the bathroom and gain an entirely new spatial quality.”</p>
<h2><strong>Architectural Purity in Just 11 Millimeters</strong></h2>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43555" src="https://identity.ae/wp-content/uploads/2026/04/aad02068-1-1024x781.jpg" alt="" width="1024" height="781" srcset="https://identity.ae/wp-content/uploads/2026/04/aad02068-1-1024x781.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/aad02068-1-300x229.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/aad02068-1-768x586.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/aad02068-1-1536x1172.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/aad02068-1.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>With understated elegance,AXOR Incava seamlessly integrates into any refined interior. Its signature soft-square escutcheon, extending just 11 millimeters from the wall, frames a perfectly flat front surface—purposefully quiet, yet undeniably expressive.Within this architectural clarity, function and form blend effortlessly. Here are some of the key features:</p>
<ul>
<li>Flush-integrated Select buttons for precise thermostat control</li>
<li>Two finely knurled push buttons for water volume and temperature</li>
<li>An almost invisible 1-jet hand-held shower that appears only with a gentle press</li>
<li>A spacious ten-centimeter-deep storage niche</li>
</ul>
<p>The hand-held shower elevates the moment of showering with a soft, enveloping PowderRain spray. The niche features subtle water drainage and an optional dimmable ambient light, casting a warm, atmospheric glow across the space.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43556" src="https://identity.ae/wp-content/uploads/2026/04/aad02016_1-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/04/aad02016_1-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/aad02016_1-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/aad02016_1-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/aad02016_1-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/aad02016_1-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-43557" src="https://identity.ae/wp-content/uploads/2026/04/aad02029-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/04/aad02029-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/aad02029-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/aad02029-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/aad02029-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/aad02029-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-43558" src="https://identity.ae/wp-content/uploads/2026/04/aad02039-1024x768.jpg" alt="" width="1024" height="768" srcset="https://identity.ae/wp-content/uploads/2026/04/aad02039-1024x768.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/aad02039-300x225.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/aad02039-768x576.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/aad02039-1536x1152.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/aad02039-2048x1536.jpg 2048w, https://identity.ae/wp-content/uploads/2026/04/aad02039-408x306.jpg 408w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<h2>Bespoke Luxury–Personalization at Its Finest</h2>
<p>AXOR Incava embodies uncompromising individuality. The escutcheon, niche back panel, and control labels can be finished in a wide range of AXOR FinishPlus surfaces and further personalized with AXOR Signature. This allowsAXOR Incava to harmonize effortlessly with every AXOR collection—whether as a refined statement piece or an architectural extension.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43559" src="https://identity.ae/wp-content/uploads/2026/04/aad02036_1-1024x690.jpg" alt="" width="1024" height="690" srcset="https://identity.ae/wp-content/uploads/2026/04/aad02036_1-1024x690.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/aad02036_1-300x202.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/aad02036_1-768x518.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/aad02036_1-1536x1035.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/aad02036_1-2048x1380.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-43562" src="https://identity.ae/wp-content/uploads/2026/04/aad02016-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/04/aad02016-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/aad02016-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/aad02016-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/aad02016-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/aad02016-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<h2>Design Freedom Meets Effortless Convenience</h2>
<p>Ideal for both shower and bathtub applications, AXOR Incava is available in multiple configurations, with or without ambient lighting, and offers the flexibility required for sophisticated architectural planning. The trim set can be easily removed, providing immediate access to the installation—an advantage for those who value both design and functionality.Distributors can be positioned freely across compatibleAXOR components, ensuring maximum freedom in bathroom design.The niche’s back panel can match the surrounding wall material or be specified in elegant black glass.With AXOR Signature, personalized symbols and custom engravings are also available, creating a truly bespoke experience.</p>
<p>&nbsp;</p>
<p>The post <a href="https://identity.ae/axor-incava-antonio-citterio/">AXOR Introduces a New Architectural Approach to the Shower</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>The Cassina Perspective: Designing the Way We Live</title>
		<link>https://identity.ae/the-cassina-perspective/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 14:17:42 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Atelio]]></category>
		<category><![CDATA[Cassina]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=43889</guid>

					<description><![CDATA[<p>The way we live has changed, and with it, the role of the home. No longer defined by static layouts or purely decorative intent, interiors today are expected to support multiple rhythms of living, working, hosting and retreating. At the centre of this evolution is “The Cassina Perspective”, a philosophy that approaches the home as [&#8230;]</p>
<p>The post <a href="https://identity.ae/the-cassina-perspective/">The Cassina Perspective: Designing the Way We Live</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The way we live has changed, and with it, the role of the home. No longer defined by static layouts or purely decorative intent, interiors today are expected to support multiple rhythms of living, working, hosting and retreating. At the centre of this evolution is “The Cassina Perspective”, a philosophy that approaches the home as a complete, considered environment rather than a collection of individual pieces.</p>
<div id="attachment_43892" style="width: 813px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-43892" class="wp-image-43892 size-large" src="https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati-803x1024.jpeg" alt="Luca Fuso, CEO of of the Design Division at Haworth Lifestyle that oversees the Cassina, Karakter, Zanotta and Cappellini brands." width="803" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati-803x1024.jpeg 803w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati-235x300.jpeg 235w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati-768x979.jpeg 768w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati-1205x1536.jpeg 1205w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati-1606x2048.jpeg 1606w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Luca-Fuso_CEO_Danilo-Scarpati.jpeg 1920w" sizes="auto, (max-width: 803px) 100vw, 803px" /><p id="caption-attachment-43892" class="wp-caption-text">Luca Fuso, CEO of of the Design Division at Haworth Lifestyle that oversees the Cassina, Karakter, Zanotta and Cappellini brands.</p></div>
<p>“At Cassina, we are not guided by trends,” says Luca Fuso, CEO of the Design Division at Haworth Lifestyle, overseeing Cassina, Karakter, Zanotta and Cappellini. “Cassina is renowned for its emblematic pieces; they embody radical ideas and enduring aesthetics, authenticating any space. These icons are not guided by trends, which is why they remain relevant in today’s home, naturally dialoguing with different styles and ways of living.” From the iMaestri Collection to contemporary collaborations, these designs are not positioned as statements, but as anchors within a space.</p>
<p>This continuity between past and present sits at the core of the brand’s philosophy. “The Cassina Perspective is our guiding vision,” Fuso continues. “We bring together more than twelve decades of design, combining iconic pieces from the past and present to create curated environments that feel like real homes rather than showrooms.” Living, dining, bedroom and outdoor spaces are conceived together, supported by a complete offering that extends to lighting and accessories.</p>
<div id="attachment_43893" style="width: 1034px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-43893" class="wp-image-43893 size-large" src="https://identity.ae/wp-content/uploads/2026/04/CASSINA_4-Chaise-longue-è-réglage-continu-durable_LCPJCP_ph.Paola-Pansini-1024x687.jpeg" alt="Cassina" width="1024" height="687" srcset="https://identity.ae/wp-content/uploads/2026/04/CASSINA_4-Chaise-longue-è-réglage-continu-durable_LCPJCP_ph.Paola-Pansini-1024x687.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_4-Chaise-longue-è-réglage-continu-durable_LCPJCP_ph.Paola-Pansini-300x201.jpeg 300w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_4-Chaise-longue-è-réglage-continu-durable_LCPJCP_ph.Paola-Pansini-768x515.jpeg 768w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_4-Chaise-longue-è-réglage-continu-durable_LCPJCP_ph.Paola-Pansini-1536x1030.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_4-Chaise-longue-è-réglage-continu-durable_LCPJCP_ph.Paola-Pansini.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><p id="caption-attachment-43893" class="wp-caption-text">Chaise longue à réglage continu, durable by Le Corbusier, Pierre Jeanneret, Charlotte Perriand – Cassina iMaestri Collection. Image by Paola Pansini</p></div>
<p>As homes become more multifunctional, design is adapting accordingly. “The home today is dynamic,” Fuso notes. “It needs to respond to different moments, from working at home to gathering and hosting.” This is reflected in pieces that shape space as much as they furnish it. Freestanding bookcases such as <em>FF.Spine</em> by Formafantasma or Franco Albini’s <em>Veliero</em> introduce structure, while modular seating systems like <em>Mon-Cloud</em> by Patricia Urquiola allow for more fluid, social layouts.</p>
<p>In Dubai, where hosting plays a central role, there is a growing emphasis on larger dining formats, seen in pieces such as the <em>TL9</em> table by Afra and Tobia Scarpa and the <em>Treflo</em> table by Ronan Bouroullec.</p>
<p>“Cassina has a natural relevance in a market like Dubai, where interest in contemporary design continues to grow,” Fuso adds. “The classic pieces from the iMaestri Collection are highly sought after, from the <em>4 Chaise Longue à réglage continu</em> by Le Corbusier, Pierre Jeanneret and Charlotte Perriand to the <em>Utrecht </em>armchair, an evergreen in any context. Combined with more recent designs such as the <em>Sengu Bold</em> sofa by Patricia Urquiola, this allows for a unique and personal approach that reflects how people live today.”</p>
<div id="attachment_43891" style="width: 1034px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-43891" class="size-large wp-image-43891" src="https://identity.ae/wp-content/uploads/2026/04/CASSINA_Mon-Cloud_Patricia-Urquiola_Francesco-Dolfo-1024x651.jpg" alt="Mon-Cloud sofa by Patricia Urquiola – Cassina, ph. Francesco Dolfo" width="1024" height="651" srcset="https://identity.ae/wp-content/uploads/2026/04/CASSINA_Mon-Cloud_Patricia-Urquiola_Francesco-Dolfo-1024x651.jpg 1024w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Mon-Cloud_Patricia-Urquiola_Francesco-Dolfo-300x191.jpg 300w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Mon-Cloud_Patricia-Urquiola_Francesco-Dolfo-768x488.jpg 768w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Mon-Cloud_Patricia-Urquiola_Francesco-Dolfo-1536x976.jpg 1536w, https://identity.ae/wp-content/uploads/2026/04/CASSINA_Mon-Cloud_Patricia-Urquiola_Francesco-Dolfo.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><p id="caption-attachment-43891" class="wp-caption-text">Mon-Cloud sofa by Patricia Urquiola – Cassina, Photo by Francesco Dolfo</p></div>
<p>In the Middle East, this approach is interpreted through Atelio, the design furniture, art advisory and collectible design platform, and regional partner for Cassina. Its Dubai flagship on Jumeirah Street brings this vision to life. As Ruggero Ottogalli, CEO of Atelio, notes: “Cassina has so much to say beyond its icons, and the market today has the opportunity to experience the full breadth of the collection. What stands out is the ability to seamlessly integrate design masterpieces from the 1960s with more recent releases, a true expression of timelessness.”</p>
<p>The Cassina Perspective is not simply a philosophy, but a way of approaching the contemporary home, where design, craftsmanship and innovation come together to shape spaces that evolve with the people who inhabit them.</p>
<p><em>Cover image is Sengu Bold sofa by Patricia Urquiola – Cassina, with the Utrecht armchairs by Gerrit T. Rietveld – Cassina iMaestri Collection, photo by Francesco Dolfo</em></p>
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<p>The post <a href="https://identity.ae/the-cassina-perspective/">The Cassina Perspective: Designing the Way We Live</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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