Bringing together eight designers, all with different approaches and styles, The Circle of Harmony represents a translation of the identity of the brand through a diverse lens, while keeping in mind its Apulian roots and spirit as well as concepts of elegance, comfort and harmony.

The designers involved in the collection include Claudio Bellini, Mauro Lipparini, Maurizio Manzoni and Paola Navone, as well as first-time collaborators Marcantonio, Fabio Novembre and Nika Zupanc. It also includes a new textile collection by the Dutch textile design studio BYBORRE, created in collaboration with Pasquale Junior Natuzzi, the Chief Creative Officer at Natuzzi, as part of his vision of integrating tradition and innovation. Made with a yarn that combines high-quality wool and recycled PES, Water is a family of double-sided fabrics that are luxurious to the sight and touch, while also being extremely durable.

Perhaps the hero is Paola Navone’s Argo collection, which includes a sofa and a chaise lounge, both available in the Water textile as well as traditional leather or fabric upholstery.

Argo is inspired by the beauty of imperfection and changeability in one’s environment, similar to the movement of the sea, and takes its cues from the colours and traditions of the Mediterranean while reflecting the relaxed lifestyle of Puglia, where all the pieces are made.

The Argo sofa, with its generous dimensions, is a symbol of a particular way of interpreting life and living spaces, and features a soft look that is magnified by the 3D padding and two large brackets that sink into the backrest. The low, almost invisible feet of the sofa reinforce the idea of an extremely comfortable, inviting and enveloping seating system, perfect for moments spent in relaxation. Available in two- and three-seater versions, as well as a swivelling armchair, Argo is designed to be an island of comfort within the living area.

The Sleeping Argo chaise longue embodies a welcoming spirit which flows to accommodate various resting positions thanks to the brand’s electric mechanisms that are operated using touch buttons. Designed for comfort in both chaise longue position and in the day bed position, Sleeping Argo is covered with a particularly generous housse (in fabric or leather) that exaggerates the feeling of total and complete rest, which is further accentuated by a large bracket that pierces the backrest, ending at the back with a pop-glam knot.

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Capas Vase by Marcel Wanders

The collection is inspired by the colour palette, decor and materials found across Mediterranean, with a special connection to the brand’s territory of Apulia, where Natuzzi was founded in 1959.

Luminaire mirror by Marcel Wanders

The selected items reflect the symbols and local identities of the region, from the architecture of the trulli, lighting installations that celebrate local festivities and the pumi which are used as  good luck charms – all reinterpreted in a contemporary design language.

Trulli blanket

Some of the notable pieces from the collection include Marcel Wanders’ Luminaire mirror, which is inspired by Apulia’s luminarie tradition as well as the Trulli blankets, also designed by Wanders that represents the region’s local building culture featuring cone-shaped roofs and a circular structure. Wanders abstracted these shapes into graphic patterns to be used across a series of accessories.

Vico lamp

Meanwhile, Ugo La Pietra’s Capas vases are inspired by the Earth, using traditional materials such as terracotta and clay.

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In 2019 more than 4200 people – putting forward design concepts, research projects and prototypes from companies, designers and research institutes in 48 countries – took part in the competition. The international expert panel of design selected 265 design concepts among 34 item categories. Ergo triumphed in the ‘Design Concept’ category.

Pasquale Junior Natuzzi, Creative Director and Stylist of Natuzzi, received the award and said: “The Ergo collection is the synthesis of the past, the present and the future. It represents an intrepid and an unconventional behaviour, while spreading the ‘Made in Italy’ message and always remembering its identity. The Red Dot Award is a great result [and verifies] the new Natuzzi design vision and the drive to lower environmental impact, both in terms of materials and energy consumption.”

The Ergo collection includes a bed, chaise-longue, chandelier, valet stand, chest of drawers, floor lamp, rug and mirror. The furniture boasts FSC-certified wood from sustainably managed forests, adhering to strict environmental, social and economic standards. Its components interlock seamlessly, so that each piece can be put together with no need for metal parts or screws. The water-based adhesives used are formaldehyde-free and all finishes are made with natural wax, while the only metal used is aluminium, which is endlessly recyclable. The textile fibres used for the upholstery are organic linen, wool and cotton, the mattress is 100% natural latex and the light bulbs used are low-energy consumption LEDs.

The Ergo collection – introduced during the Salone del Mobile 2019 in Milan – is now being showcased at the Red Dot Design Museum in Singapore as part of a temporary exhibition of this year’s award-winning products.

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He joined the Natuzzi Group in 2012 as Marketing Program Manager. From March 2016 to July 2017, he served as Global Communication Director and Deputy Creative Director, overseeing the development of Natuzzi’s global brand strategy. In July 2017, he was appointed Chief Marketing & Communications Officer, a position he will continue to hold alongside the new role.

Natuzzi commented: ‘I accepted this new challenge with enthusiasm, a sense of responsibility and a great desire to develop the image of one of the best-known furniture brands in the world. Natuzzi is a brand with sixty years of history and a clear strategy: transformation from a furniture player to a lifestyle brand. The collections, retail store experience, communication, marketing and consumer service must encompass the brand’s vision, since only through a holistic approach can we project the brand towards a modern, distinctive creative language and high experiential value and thus create our community of brand lovers’.

Visit their Dubai showroom on  Shaikh Zayed Road in Daubi or call 4 338 0777 for more information.

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