Commissioned in March 2023, the ‘Spirit of Countach’ perfectly encapsulates Lamborghini’s design ethos, blending iconic lines, boldness, and performance. Nasernia’s artwork incorporates intricate calligraphic forms inspired by ancient Arabic calligraphy and arabesque patterns from Islamic architecture. Nasernia skillfully interweaves these elements with the silhouette of the Lamborghini Countach, creating a mesmerizing illusion of the car in mid-air and enhancing the piece’s spiritual and enigmatic aura.

A sketch by local artist Sasan Nasernia

Now, the ‘Spirit of Countach’ stands proudly among the 100 pieces featured in the Dreamaway exhibition. This showcase transforms the House of Sant’Agata Bolognese into a “diffused museum,” celebrating 60 years of Lamborghini’s innovation, design, and integration into local cultures worldwide. Each artwork commissioned by Lamborghini showrooms across the globe adds a unique cultural perspective to the brand’s legacy.

“Of the over 100 pieces created in honor of the 60th anniversary, we are proud that our masterpiece, designed and commissioned in the UAE, has been chosen for display at the Automobili Lamborghini Museum’s Dreamaway exhibition,” said Mr. Rakan Turki, CEO of Lamborghini Abu Dhabi & Dubai. “Not only does the ‘Spirit of Countach’ highlight our rich cultural heritage and showcase local artistic talent, but it also beautifully illustrates how the Lamborghini brand is harmoniously immersed in UAE culture.”

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(from left) Martino Picotti, General Manager of Lamborghini in Dubai and Abu Dhabi, Maria Firetti, Founder and Managing Partner of Firetti Contemporary, and Tomas Alonso, CEO BSH Middle East

How did the collaboration between Gaggenau and Lamborghini come about? Why was the artist – Ghaleb Havila specifically chosen for the collaboration?

Tomas Alonso: We always strive to create holistic experiences for our clients where they are surrounded by a certain calibre of products, features and brands. Ghaleb Havila was chosen to collaborate with Lamborghini & Gaggenau because we wanted to showcase the humanistic part of the art and culture while enjoying outstanding brands at the same event. We wanted to craft an event where we did not just talk about brands. Luxury is not confined to a single channel or sector. It is closely associated with emotions and therefore should have specific messaging of brand exclusivity and heritage. Without highlighting the “how”, Lamborghini and Gaggenau can replicate these sensorial emotions to people. That’s the beauty of this kind of collaboration.

Martino Picotti: One of our main objectives is to deliver memorable experiences that engage our guests on different levels. The winning ingredient is to focus on their lifestyle and interests, be it luxury cars, yachts, watches, art pieces, fine dining, etc. Then we create a connection among those various elements: this is the rationale of our collaboration with Gaggenau and Firetti Contempoary.

Mara Firetti: The collaboration between Gaggenau, Lamborghini and Firetti emerged from a shared vision of excellence and a desire to celebrate cultural richness during Ramadan. Ghaleb Hawila, our chosen artist for this collaboration, perfectly embodies the essence of this season through his Arabic calligraphy artworks. 

Artist Ghaleb Hawila

What role did culinary culture play in the overall experience of the Suhoor event, and how does Gaggenau contribute to elevating that experience?

Alonso: We strategically scheduled this event to take place during the holy month of Ramadan. For us, it’s very important to keep traditions while being respectful with the different cultures worldwide. Having said that, Gaggenau is committed to delivering the full potential of its products whereby it’s not only felt but also experienced. According to this concept, we defined a proper culinary experience for our customers to appreciate delectable menus crafted via our outstanding products.

How does Gaggenau approach partnerships and collaborations to create experiences for its audience?

Alonso: Gaggenau is a brand born more than 340 years ago. It’s a brand shaped by heritage and craftsmanship. The brand has grown through the years and has understood the need to adapt its lines, features, and designs according to today’s innovations. Our key word or the main intention of preparing these events are: Unforgettable Experiences. Following this idea, Gaggenau looks to hosting events at or in joine partnerships with remarkable places such as Louvre Museum in Abu Dhabi, EXPO2022 or at Expo City, The Royal Atlantis or at our very own Galleria. Spaces that add a touch of luxury and share an extra added value to our customers while they enjoy these exclusive dinners.

Looking ahead, are there any future collaborations or events in the pipeline for Gaggenau?

Alonso: We will definitely look towards more collaborations of such kind in the future. In my opinion, highlighting luxury brands involves a lot of subtlety. A luxury brand cannot be continuously highlighted with a message in the markets as they lose their exclusivity. Having said that, we have the obligation to create beautiful and differential experiences among clients, to stay ahead of the curve and continue creating the desire to purchase our brand. This is the direction that we take while forecasting our events.

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The unveiling comes after Oriental Pearls announced a multi-million dollar agreement earlier this year with Tonino Lamborghini s.p.a., a renowned Italian company that is known for designing lavish hospitality projects. The agreement with Oriental Pearls will see the developer apply the Tonino Lamborghini branding, philosophy and values across its real estate developments in Dubai.

Tonino Lamborghini Residences Dubai

The new development will offer a combination of smart technology, contemporary design and lush green landscapes. In addition, residents will be able to enjoy advanced home automation, smart services and intelligent climate control all year round.

Inspired by timeless design, reminiscent of Tonino Lamborghini’s clean lines and dynamic forms with top quality finishes, it will also offer a full spectrum of convenient amenities and retail services, along with seamless technology and advanced climate control of communal spaces.

Tonino Lamborghini said: ‘The Tonino Lamborghini brand is all about Italian craftsmanship – and creating the essence of Italian style. We are excited to partner with an established brand that understands our vision and philosophy. The real estate market in Dubai has transformed rapidly over the years – and there is a clear appetite for luxurious and bespoke homes that offer an unmatched lifestyle. We are confident this partnership will deliver a truly remarkable community that is synonymous with Dubai’s vision for growth’.

Team Altaaqa Global vs Team Lindt

The unveiling also corresponded with the region’s beloved Beach Polo Cup Dubai, with title sponsor Tonino Lamborghini Residences Dubai. Held under the Patronage of HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council for the 4th consecutive year, the Tonino Lamborghini Residences Dubai Beach Polo Cup Dubai 2018 Presented by Oriental Pearls has finished the 2018 sporting calendar in spectacular style.

At Skydive Dubai, Rashid Albwardy, Saoud Khoory and Maxi Malacalza, playing in the colours of title sponsor Tonino Lamborghini Residences Dubai, finally emerged victorious with a tight score of 7-6 against Team Hills Advertising.

Team-Tonino-Lamborghini-Residences vs Team-Hills Advertising

Gabriela Noser-Katiela, Event & Tournament Director of the Beach Polo Cup Dubai added, ‘Dubai is on a mission to be the most active city in the world and we want to make our mark supporting this goal’.  It was the Director’s initiative to extend the public grandstands this year and to invite the people of Dubai to enhance their polo experience, get free entry to the tournament and learn about the powerful charisma and breathtaking action of beach polo. The 2018 edition of the tournament also saw the first-ever Holiday Christmas Market, which offered unique and stylish gift ideas from small businesses across the UAE.

BPCD 2018 – Winning Team Presentation

Polo Commentator Jan-Erik Franck, known worldwide as ‘The Voice of Polo’ concluded, ‘There is no doubt that the Beach Polo Cup Dubai ranks among the top polo events in the world. The 2018 tournament has demonstrated again, how electrifying the spirit of beach polo is and how much easier it is to watch from the grandstands than field polo on grass. With the new presenting sponsor this unique event will remain at a high standard and we are already looking forward to the 10th Jubilee edition in 2019’.

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