Close

Jewellery house Cartier donates to Emirates Red Crescent’s COVID-19 Fund

The Maison is giving back.

Cartier

Across the globe, luxury houses are doing their part to support those on the front line of coronavirus pandemic.

On a local scale, jewellery house Maison Cartier has pledged to donate to the Emirates Red Crescent’s ‘The Homeland of Humanity’ fund. It will assist the region’s most vulnerable people to fight against COVID-19.

“As a Maison, we feel strongly about expressing our gratitude to the people of the region; and what a better time to do so than the month of giving, the holy month of Ramadan,” explains Christophe Massoni, CEO of Cartier in the Middle East, India and Africa.

“More than ever, Cartier remains committed to supporting the less fortunate, those affected and the people caring for them during this difficult and unprecedented time.”

The fund was set up in coordination with the National Emergency Crisis and Disasters Management Authority, the Emirates Red Crescent and other humanitarian and charity organisations and societies in the country.

The main objective is to support the efforts aimed to bring the coronavirus under control, and to create convenient conditions for families and various segments of society to stay home and protect themselves from the consequences of the virus.

The Latest

What are the bathroom trends in 2025?

Villeroy & Boch and Ideal Standard unveil a fresh perspective on bathroom design for 2025

identity Design Awards 2025 | Submissions open

identity Design Awards 2025 is now open for submissions

Access our submissions link, criteria, deadlines, and checklist here.

A Sensory Escape

Soft pastels, natural materials and artistic craftmanship take centre stage at Villa Miraé

Things to Covet – Summer 2025

Here are the bold and statement pieces that caught our eye this month

A Ruin Turned Intimate Retreat

Tucked away in the Andalusian countryside near Gaucín, a small town located between Marbella and Gibraltar, Cortijo Genesis in Spain has recently been renovated by Victoria-Maria Geyer

A Parisian Touch

Interior designer Juliette Spencer of Atelier RO revives a storied pre-war apartment on Manhattan’s Upper East Side with an elegant fusion of New York structure and French soul.

A Local Connection with a ‘70s Twist

Designed by Barcelona-based studio El Equipo Creativo, the newly renovated Kimpton Los Monteros hotel in Marbella, Spain is deeply inspired by Marbella’s rich landscape and cultural heritage.

Roar global consulting firm

A bold exploration of culture, nature, and the future of work by Roar

Roar has recently designed a new office for a global consulting firm that boldly reimagines the UAE's landscapes and cultural heritage into a workplace

Dare to be Bold

“No one does colour quite like Caroline Stanbury,” shares Kate Instone, Founder and Creative Director of Blush International

Zaha Hadid Foundation launches scholars program

The Zaha Hadid Foundation partners with the American University of Beirut to support the next generation of architectural talent.

Zayed National Museum

Zayed National Museum to open in December 2025

The Foster + Partners designed striking museum will honour the Founding Father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan

Culture & Conversations

identity hosted a roundtable and workshop in honour of Emirati Women's Day in collaboration with Casamia