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	<title>Products Archives - identity</title>
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	<description>The Middle East&#039;s architecture, design, interiors + property magazine</description>
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	<title>Products Archives - identity</title>
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	<item>
		<title>The Gaggenau Minimalistic Series. Two lines, one circle: a statement.</title>
		<link>https://identity.ae/the-gaggenau-minimalistic-series-two-lines-one-circle-a-statement/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 09:43:10 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Gaggenau]]></category>
		<category><![CDATA[kitchen appliances]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44895</guid>

					<description><![CDATA[<p>Gaggenau, the luxury brand for professional-grade kitchen appliances, unveils the Gaggenau Minimalistic series, an aesthetic contrast to the recently presented Expressive series. Sharing the same core engineering and commitment to craftsmanship, the Minimalistic series reinterprets Gaggenau’s design philosophy through visual reduction, architectural integration, and essential form. Sven Baacke, Head of Design at Gaggenau, explains, “Where [&#8230;]</p>
<p>The post <a href="https://identity.ae/the-gaggenau-minimalistic-series-two-lines-one-circle-a-statement/">The Gaggenau Minimalistic Series. Two lines, one circle: a statement.</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Gaggenau, the luxury brand for professional-grade kitchen appliances, unveils the Gaggenau <em>Minimalistic</em> series, an aesthetic contrast to the recently presented <em>Expressive</em> series. Sharing the same core engineering and commitment to craftsmanship, the <em>Minimalistic</em> series reinterprets Gaggenau’s design philosophy through visual reduction, architectural integration, and essential form. Sven Baacke, Head of Design at Gaggenau, explains, “Where the <em>Expressive</em> series draws the eye with sculptural framing, the <em>Minimalistic</em> series seeks clarity through absence. It is guided by the principle of &#8220;perfection through restraint&#8221; – a reduced geometry, allowing appliances to recede into their environment and support a seamless kitchen architecture. Every detail has been refined to become quieter, simpler, and more precise.” Industrial Designer Alexander Stuhler shares, “In this series, we removed everything unnecessary. What remains is a deliberate geometry and a strong architectural presence. The appliance doesn’t compete with the kitchen – it becomes part of it.”</p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-44923" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS11A-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS11A-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS11A-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS11A-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS11A-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS11A.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> <img decoding="async" class="alignnone size-large wp-image-44921" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Combination_Side_IS_04B-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Combination_Side_IS_04B-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Combination_Side_IS_04B-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Combination_Side_IS_04B-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Combination_Side_IS_04B-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Combination_Side_IS_04B.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> <img decoding="async" class="alignnone size-large wp-image-44924" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS_12A-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS_12A-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS_12A-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS_12A-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS_12A-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_PHS_12A.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>The series is defined by two linear ventilation profiles and a single, central control ring. The appliances are entirely handleless, with displays that remain concealed behind smoked glass until activated. The ‘floating’ control ring, milled from solid stainless steel, appears suspended, offering intuitive interaction while serving as the only visible functional element on an otherwise uninterrupted surface. Sören Strayle, User Interaction and User Interface Designer, notes, “The ring maintains a sense of tactility – a precise, crafted element that feels almost like a piece of jewellery. It was a conscious decision to preserve some physical interaction in a digital environment. The ring’s circular shape is universally recognised, and people instinctively turn it. It’s tangible, elegant, and enhanced by the golden ratio, making it familiar and harmonious across cultures.”</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44919" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_Cavity_Handleless_Door_Concept_FS-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_Cavity_Handleless_Door_Concept_FS-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_Cavity_Handleless_Door_Concept_FS-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_Cavity_Handleless_Door_Concept_FS-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_Cavity_Handleless_Door_Concept_FS-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_Cavity_Handleless_Door_Concept_FS.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Designed to suit a diverse range of culinary needs, the series includes ovens, combi-steam ovens, combi-microwave ovens, fully automatic coffee machines, culinary warming drawers and vacuuming drawers.</p>
<p>Internally, the oven appliance offers a high-performance bottom heat system capable of reaching 300°C, a high-performance full-surface grill behind Gaggenau’s signature blue enamel interior, and a five-layer glass door engineered to withstand 485°C. The user interface includes a proximity-activated display and refined automatic programs that support a wide range of cooking methods.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44901" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_22A-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_22A-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_22A-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_22A-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_22A-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_22A.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44900" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_23A-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_23A-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_23A-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_23A-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_23A-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PDS_23A.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44896" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PHS_18A-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PHS_18A-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PHS_18A-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PHS_18A-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PHS_18A-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_PHS_18A.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44920" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Warming_Drawer-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Warming_Drawer-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Warming_Drawer-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Warming_Drawer-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Warming_Drawer-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Warming_Drawer.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>The <em>Minimalistic</em> series is available in two material finishes: Gaggenau <em>Sterling</em> and Gaggenau <em>Onyx</em>. Both finishes use subtle metallic particles to create visual depth and respond to surrounding light. <em>Sterling</em> offers a slightly brighter surface that contrasts gently with cabinetry, while <em>Onyx</em> is more subdued, allowing the appliance to blend into darker environments.</p>
<p>Each appliance is shaped through a blend of industrial precision and human craftsmanship, with select elements hand-finished – including final inspections of materials and surfaces – and, like the Expressive series, invisible joins and exact alignments reflecting attention to every millimetre.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44922" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Coffee-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Coffee-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Coffee-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Coffee-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Coffee-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_Minimalistic_Series_Sterling_Coffee.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44904" src="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_IS_07A-1024x717.jpg" alt="" width="1024" height="717" srcset="https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_IS_07A-1024x717.jpg 1024w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_IS_07A-300x210.jpg 300w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_IS_07A-768x538.jpg 768w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_IS_07A-1536x1075.jpg 1536w, https://identity.ae/wp-content/uploads/2026/07/GG_GL_MinimalisticSeries_IS_07A.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Dr. Peter Goetz, Managing Director of Gaggenau, shares, “The <em>Minimalistic</em> series reflects our continued pursuit of timeless design. It honours the principle that the most powerful forms are often the simplest. It is our most reduced series to date – crafted to remain relevant and refined over decades.”</p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/AwAYF3EhMIg?si=fxyx7amgNARwMScW" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The Gaggenau <em>Minimalistic</em> series is available to view at the Gaggenau Dubai Flagship in City Walk, Dubai.</p>
<p>The post <a href="https://identity.ae/the-gaggenau-minimalistic-series-two-lines-one-circle-a-statement/">The Gaggenau Minimalistic Series. Two lines, one circle: a statement.</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<item>
		<title>Häcker UAE on the discipline of designing a kitchen that asks for nothing</title>
		<link>https://identity.ae/hacker-uae-on-the-discipline-of-designing-a-kitchen-that-asks-for-nothing/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Wed, 01 Jul 2026 05:54:10 +0000</pubDate>
				<category><![CDATA[Interiors]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Hacker UAE]]></category>
		<category><![CDATA[Kitchens]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44791</guid>

					<description><![CDATA[<p>There is a kind of design that resists being noticed. It does not announce its materials or the precision behind its joinery. It allows a room to breathe, the proportions to settle, the eye to move without interruption. For Häcker UAE, the German kitchen studio that brings the brand’s systems to the region, this is [&#8230;]</p>
<p>The post <a href="https://identity.ae/hacker-uae-on-the-discipline-of-designing-a-kitchen-that-asks-for-nothing/">Häcker UAE on the discipline of designing a kitchen that asks for nothing</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>There is a kind of design that resists being noticed. It does not announce its materials or the precision behind its joinery. It allows a room to breathe, the proportions to settle, the eye to move without interruption. For Häcker UAE, the German kitchen studio that brings the brand’s systems to the region, this is the starting position rather than the finish, a design philosophy built on quiet quality, where the most considered decision is often the one that goes unseen.</p>
<p>The thinking is rooted in a German tradition that favours longevity over fashion and coherence over effect. Surfaces are chosen for how they behave across decades, not how they read on the day of installation. Cabinet lines are resolved until the hardware disappears. Interiors are structured so that everything has a place and nothing competes for attention. The result is intended to feel less like a series of decisions and more like an inevitability.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44796" src="https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-3-1024x571.jpg" alt="" width="1024" height="571" srcset="https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-3-1024x571.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-3-300x167.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-3-768x428.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-3-1536x857.jpg 1536w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-3.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>For the architects and designers Häcker UAE works with, this restraint is the harder thing to deliver. Adding is straightforward; editing is not. Knowing what to leave out, where to hold a line, when to let a material speak once and then fall silent, this is the discipline that separates a considered space from a decorated one. A kitchen built on this thinking gives a designer room to work, rather than competing with the vision around it.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44793" src="https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-765x1024.jpg" alt="" width="765" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-765x1024.jpg 765w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-224x300.jpg 224w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-768x1028.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-1147x1536.jpg 1147w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-1529x2048.jpg 1529w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-10-scaled.jpg 1912w" sizes="auto, (max-width: 765px) 100vw, 765px" /></p>
<p>“A kitchen that has to be explained is already working too hard,” says Samir Ranavaya, Founder and Managing Director of Häcker UAE. “Our role is to remove the things that ask for attention, so the architecture and the people in it can come forward. The design that lasts is rarely the one that was loudest when it arrived.” That principle extends to relevance as much as restraint. A design that steps back from the trends of its moment remains legible for far longer, because it never depended on a moment to begin with. For a home meant to hold its character across years of use, this is the quieter assurance that the kitchen will still feel considered long after the brief has closed.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44794" src="https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-11-1024x571.jpg" alt="" width="1024" height="571" srcset="https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-11-1024x571.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-11-300x167.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-11-768x428.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-11-1536x857.jpg 1536w, https://identity.ae/wp-content/uploads/2026/06/Architecture-Shot-11.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Häcker UAE works with architects, designers and homeowners from the Häcker UAE Design Studio in Al Barsha 1, Dubai, where the full collection can be seen in considered detail. To arrange a studio visit, <a href="https://hacker.ae/">hacker.ae</a>.</p>
<p>The post <a href="https://identity.ae/hacker-uae-on-the-discipline-of-designing-a-kitchen-that-asks-for-nothing/">Häcker UAE on the discipline of designing a kitchen that asks for nothing</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<item>
		<title>H&#038;M HOME Unveils New Concept Store at Dubai Mall</title>
		<link>https://identity.ae/hm-home-unveils-new-concept-store-at-dubai-mall/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 15:25:01 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Dubai Mal]]></category>
		<category><![CDATA[H&M Home]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44776</guid>

					<description><![CDATA[<p>The Dubai Mall store is the first globally to showcase H&#38;M HOME’s new brand identity and retail concept, introducing a refined and contemporary direction for the brand. Designed as a modern interior and lifestyle destination, the space brings together contemporary design, materiality, and inspiration for the home in one cohesive environment. The new store presents [&#8230;]</p>
<p>The post <a href="https://identity.ae/hm-home-unveils-new-concept-store-at-dubai-mall/">H&#038;M HOME Unveils New Concept Store at Dubai Mall</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The Dubai Mall store is the first globally to showcase H&amp;M HOME’s new brand identity and retail concept, introducing a refined and contemporary direction for the brand. Designed as a modern interior and lifestyle destination, the space brings together contemporary design, materiality, and inspiration for the home in one cohesive environment.</p>
<p>The new store presents all H&amp;M HOME collections within a thoughtfully curated setting. Inspired by modernist architecture, the design features clean lines, authentic materials, and a timeless aesthetic. The updated visual identity and logotype are integrated throughout the space, creating a distinct and modern expression of the brand.</p>
<p>“We are delighted to announce the opening of our new H&amp;M HOME Concept Store at Dubai Mall, marking a special milestone for us. The store is designed to exist as a modern interior and lifestyle destination, and to bring our vision to life in an inspiring and welcoming way &#8211; blending thoughtful design, quality and accessibility for the many. Located within one of the world’s most exciting retail destinations, the space has been created to inspire customers from near and far to explore, discover and create homes that feel personal, expressive and beautifully curated. We are so excited to welcome our customers this May to experience the new H&amp;M HOME store.” says Frida Dahlquist, General Manager at H&amp;M HOME.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44780" src="https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-576x1024.jpg" alt="" width="576" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-576x1024.jpg 576w, https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-169x300.jpg 169w, https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-768x1365.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-864x1536.jpg 864w, https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-1152x2048.jpg 1152w, https://identity.ae/wp-content/uploads/2026/06/DSC00080-HDR-scaled.jpg 1441w" sizes="auto, (max-width: 576px) 100vw, 576px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44779" src="https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-576x1024.jpg" alt="" width="576" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-576x1024.jpg 576w, https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-169x300.jpg 169w, https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-768x1365.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-864x1536.jpg 864w, https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-1152x2048.jpg 1152w, https://identity.ae/wp-content/uploads/2026/06/DSC00052-HDR-scaled.jpg 1440w" sizes="auto, (max-width: 576px) 100vw, 576px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44781" src="https://identity.ae/wp-content/uploads/2026/06/DSC05014-1024x922.jpg" alt="" width="1024" height="922" srcset="https://identity.ae/wp-content/uploads/2026/06/DSC05014-1024x922.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/DSC05014-300x270.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/DSC05014-768x692.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/DSC05014-1536x1383.jpg 1536w, https://identity.ae/wp-content/uploads/2026/06/DSC05014.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>The store concept is built around a sequence of interconnected rooms, guiding customers through different spaces of the home — from the social openness of the living and dining areas to more personal settings such as the bedroom and bathroom. The new Concept Store presents a complete interiors and lifestyle universe for every room of the home. Customers can discover furniture, lighting, textiles, tableware and decorative accessories alongside curated collections for bedrooms, bathrooms, kitchens, dining spaces.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44777" src="https://identity.ae/wp-content/uploads/2026/06/7043C_08-1024x768.jpg" alt="" width="1024" height="768" srcset="https://identity.ae/wp-content/uploads/2026/06/7043C_08-1024x768.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/7043C_08-300x225.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/7043C_08-768x576.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/7043C_08-1536x1152.jpg 1536w, https://identity.ae/wp-content/uploads/2026/06/7043C_08-408x306.jpg 408w, https://identity.ae/wp-content/uploads/2026/06/7043C_08.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>“We are proud to mark another significant milestone with the opening of the new H&amp;M HOME Concept Store at Dubai Mall, the first globally to showcase our new brand identity. As one of the world’s leading retail destinations, Dubai provides the perfect stage to introduce this evolution, reinforcing our commitment to bringing inspiring, accessible design experiences closer to our customers in the region.” says Minu Alexander, Apparel and H&amp;M MENA President.</p>
<p>Soft lighting, curated material contrasts, and architectural detailing create a calm and inviting atmosphere throughout the store. A palette of light tones combined with wood, stone, and darker accents reflects a modern, yet warm aesthetic inspired by modernist design.</p>
<p>The store also offers permanent services including the H&amp;M HOME monogram service, allowing customers to personalize selected items, as well as an in-house florist by Bloombox, featuring curated floral arrangements, plants, and gifting options.</p>
<p>The post <a href="https://identity.ae/hm-home-unveils-new-concept-store-at-dubai-mall/">H&#038;M HOME Unveils New Concept Store at Dubai Mall</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>A Story in Wood</title>
		<link>https://identity.ae/a-story-in-wood/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 04:34:14 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Porada]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44455</guid>

					<description><![CDATA[<p>A pendant lamp distinguished by its strong theatrical presence, Ortensia designed by David Dolcini captures attention due to its unique wooden looks. Inspired by the complexity of the flower from which it takes its name, Ortensia reinterprets its form and aesthetic into a design composition that combines expressive strength with visual lightness. The silhouette develops [&#8230;]</p>
<p>The post <a href="https://identity.ae/a-story-in-wood/">A Story in Wood</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>A pendant lamp distinguished by its strong theatrical presence, <i>Ortensia </i>designed by David Dolcini captures attention due to its unique wooden looks. Inspired by the complexity of the flower from which it takes its name, Ortensia reinterprets its form and aesthetic into a design composition that combines expressive strength with visual lightness. The silhouette develops through a sequence of elements in solid <i>Canaletta </i>walnut and oak, carefully arranged to create a balance between solids and voids, resulting in an airy and elegant structure. Light filters through the wooden discs, creating <i>chiaroscuro </i>effects that enhance the material richness of the wood. Ortensia transcends its functional role to become a statement piece, enriching interiors with a sophisticated and distinctive presence.</p>
<p>The post <a href="https://identity.ae/a-story-in-wood/">A Story in Wood</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>An exploration of wood in Chattels&#038;More&#8217;s latest collection</title>
		<link>https://identity.ae/chattelsmore-wood-latest-collection/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 07:03:13 +0000</pubDate>
				<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Chattels & more]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44531</guid>

					<description><![CDATA[<p>This season, Chattels &#38; More unveils its latest collection, an exploration of wood in its most refined expression. Rooted in craftsmanship and designed for modern living, the collection reflects a growing movement in interior design: a return to natural materials, thoughtful details, and spaces that feel personal, grounding, and made to last. Across dining, living, [&#8230;]</p>
<p>The post <a href="https://identity.ae/chattelsmore-wood-latest-collection/">An exploration of wood in Chattels&#038;More&#8217;s latest collection</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>This season, Chattels &amp; More unveils its latest collection, an exploration of wood in its most refined expression. Rooted in craftsmanship and designed for modern living, the collection reflects a growing movement in interior design: a return to natural materials, thoughtful details, and spaces that feel personal, grounding, and made to last. Across dining, living, and bedroom pieces, wood takes centre stage through rich textures, sculptural silhouettes, and warm finishes that bring depth and character into the home. Balanced with soft upholstery, tactile fabrics, and contemporary lines, the collection creates an atmosphere that feels both elevated and effortless.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44543" src="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-1024x1024.jpg" alt="" width="1024" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-1024x1024.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-300x300.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-150x150.jpg 150w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-768x768.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79-50x50.jpg 50w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0012_F79.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44544" src="https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-1024x1024.jpg" alt="" width="1024" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-1024x1024.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-300x300.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-150x150.jpg 150w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-768x768.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41-50x50.jpg 50w, https://identity.ae/wp-content/uploads/2026/06/FCM06LATI0001_E41.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>At a time when interiors are moving away from fast-changing aesthetics toward more meaningful choices, wood has emerged as one of the defining materials shaping the way we live today. More than a design trend, it represents authenticity, longevity, and a desire to reconnect with spaces that feel calm, natural, and enduring.</p>
<p>This direction resonates particularly during the summer season; a time when homes become a place to slow down, recharge, and spend more meaningful moments indoors. Through lighter palettes, organic textures, and understated sophistication, the collection offers a sense of warmth without heaviness and comfort without compromise.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44545" src="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-1024x1024.jpg" alt="" width="1024" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-1024x1024.jpg 1024w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-300x300.jpg 300w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-150x150.jpg 150w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-768x768.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61-50x50.jpg 50w, https://identity.ae/wp-content/uploads/2026/06/FCM04LATI0011_E61.jpg 1200w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Designed for customers who appreciate quality and timeless design, the collection embraces what Chattels &amp; More stands for: interiors that evolve with life rather than follow passing moments. “Wood has always been one of the most powerful materials in design. It brings warmth, character, and permanence into a space. With this collection, we wanted to reinterpret it in a way that feels contemporary yet timeless — creating homes that feel elevated, welcoming, and lived in&#8221; says Simon Zoghbi, CEO of Chattels &amp; More.</p>
<p><em>The collection is now available at Chattels &amp; More locations across the UAE, or online at <a href="http://www.chattelsandmore.com">www.chattelsandmore.com.</a></em></p>
<p>The post <a href="https://identity.ae/chattelsmore-wood-latest-collection/">An exploration of wood in Chattels&#038;More&#8217;s latest collection</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>Endless possibilities with the Laser Evo by iGuzzini</title>
		<link>https://identity.ae/endless-possibilities-with-the-laser-evo-by-iguzzini/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 06:26:29 +0000</pubDate>
				<category><![CDATA[Products]]></category>
		<category><![CDATA[Iguzzini]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44500</guid>

					<description><![CDATA[<p>In 2012, iGuzzini revolutionised the concept of downlights with Laser Blade.: the light is liberated throughout the space as the light source disappears from view, offering unparalleled visual comfort.Today, the brand&#8217;s Laser Evo ushers in a new era: visual comfort achieved through endless design possibilities for dimensions, styles and finishes, conceived to blend seamlessly with [&#8230;]</p>
<p>The post <a href="https://identity.ae/endless-possibilities-with-the-laser-evo-by-iguzzini/">Endless possibilities with the Laser Evo by iGuzzini</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="s13"><span class="s21">In 2012, iGuzzini revolutionised the concept of downlights</span> <span class="s21">with <em>Laser Blade.</em>: the light is liberated throughout</span> <span class="s21">the space as the light source disappears from view,</span> <span class="s21">offering unparalleled visual comfort.</span><span class="s21">Today, the brand&#8217;s <em>Laser Evo</em> ushers in a new era: visual comfort</span> <span class="s21">achieved through endless design possibilities for </span><span class="s21">dimensions, styles and finishes, conceived to blend</span> <span class="s21">seamlessly with the architecture whilst also lending</span> <span class="s21">a distinctive character to spaces.</span><span class="s21">With more than a million design opt</span><span class="s21">ions, <em>Laser Evo</em> brings the technological magic of <em>Laser Blade</em> and its visual comfort to a</span> <span class="s21">highly flexible and modular system, capable of adapting to any design requirement through a combination of shapes, sizes,</span> <span class="s21">finishes and optic technologies – whether lens or reflector. Designed for retail, hospitality and residential environments, it</span> <span class="s21">combines versatility, compactness, high-quality lighting and outstanding performance.</span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44513" src="https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Hospitality-724x1024.jpg" alt="" width="724" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Hospitality-724x1024.jpg 724w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Hospitality-212x300.jpg 212w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Hospitality-768x1086.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Hospitality-1086x1536.jpg 1086w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Hospitality.jpg 1358w" sizes="auto, (max-width: 724px) 100vw, 724px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44514" src="https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Retail-724x1024.jpg" alt="" width="724" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Retail-724x1024.jpg 724w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Retail-212x300.jpg 212w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Retail-768x1086.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Retail-1086x1536.jpg 1086w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo40_amb_Retail.jpg 1358w" sizes="auto, (max-width: 724px) 100vw, 724px" /></p>
<p class="s13"><span class="s21">With diameters ranging from Ø17</span> <span class="s21">to Ø153 mm, luminous flux from 100 to 4000 lumens and I</span><span class="s21">P65-rated versions, it is suitable for both intimate spaces and</span> <span class="s21">large-scale settings. In the larger diameters, the innovative Push&amp;Go system (patent pending) allows refractors and optical</span> <span class="s21">accessories to be replaced quickly and safely, with a simple gesture. Intelligent lighting management, via DALI-2,</span><span class="s21">Casambi</span> <span class="s21">or an invisible RF sensor integrated into a false ceiling, optimises visual comfort and energy efficiency. Smart services, such</span> <span class="s21">as push notifications via the Jiminy app, enhance interaction with spaces</span><span class="s21"> and people.</span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44509" src="https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo_02-724x1024.jpg" alt="" width="724" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo_02-724x1024.jpg 724w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo_02-212x300.jpg 212w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo_02-768x1086.jpg 768w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo_02-1086x1536.jpg 1086w, https://identity.ae/wp-content/uploads/2026/06/iGuzzini_LaserEvo_02.jpg 1358w" sizes="auto, (max-width: 724px) 100vw, 724px" /></p>
<p class="s13"><span class="s21">The product is available in eight sizes and five versions —</span> <span class="s21">Fixed, Adjustable, Tilted, Shallow, and Wall Washer.</span> <span class="s21"><em>Laser Evo</em> offers supercomfort Fixed configurations in</span> <span class="s21">the following shapes: Cone, Dome, Dome Space, Soft,</span> <span class="s21">Soft Space and Squircle. All versions are compatible</span> <span class="s21">with smart control systems.</span></p>
<p>The post <a href="https://identity.ae/endless-possibilities-with-the-laser-evo-by-iguzzini/">Endless possibilities with the Laser Evo by iGuzzini</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>Gaggenau reveals the full range of the new Vario Cooling Expressive Series</title>
		<link>https://identity.ae/gaggenau-vario-cooling-expressive-series/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Fri, 22 May 2026 10:25:28 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Gaggenau]]></category>
		<category><![CDATA[Kitchens]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44381</guid>

					<description><![CDATA[<p>Designed to offer a modular approach to contemporary kitchen architecture, the launch reinforces Gaggenau’s vision for cooling as an integral part of purposeful kitchen and interior design.  The new models include refrigerators, freezers, fridge-freezers and grape climate cabinets. Each appliance is designed to be installed individually or side by side in coordinated alignment. Handleless doors, [&#8230;]</p>
<p>The post <a href="https://identity.ae/gaggenau-vario-cooling-expressive-series/">Gaggenau reveals the full range of the new Vario Cooling Expressive Series</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="text-align: left;"><span data-contrast="auto">Designed to offer a modular approach to contemporary kitchen architecture, the launch reinforces Gaggenau’s vision for cooling as an integral part of purposeful kitchen and interior design.</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">The new models include refrigerators, freezers, fridge-freezers and grape climate cabinets. Each appliance is designed to be installed individually or side by side in coordinated alignment. Handleless doors, flush surfaces and precisely structured interiors create visual continuity, allowing the appliances to integrate seamlessly into the overall kitchen concept. With proportions and detailing that recall fine furniture, the appliances are conceived as architectural elements within the space. </span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}">Conceived to resemble furniture, it allows for countless configuration possibilities, enabling you to curate a cooling ensemble that reflects your personal vision and cultivated taste. Every shelf and door bin can be precisely aligned to create visual continuity between refrigerator and freezer, ensuring a seamless composition when installed side-by-side.</span></p>
<p><span data-contrast="auto">Internally, the material palette is consistent and restrained. Dark brushed stainless steel, anthracite aluminium and glass create a calm, coherent interior. Glare-free, warm white, LED lighting activates gradually and evenly in response to use, providing clear visibility without distraction.</span></p>
<p><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"><br />
<img loading="lazy" decoding="async" class="alignnone size-large wp-image-44384" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6230-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6230-1024x683.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-768x512.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-1536x1024.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6230-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
</span></p>
<p><span data-contrast="auto">Performance features are designed for precision and longevity. A professional freshness system ensures stable temperature and humidity conditions. Selected models include integrated cameras, and every appliance offers compatibility with Gaggenau Home Connect, enabling remote access and visibility. Interfaces are clear and intuitive, with animated quick guides to support maintenance and everyday use.</span></p>
<p><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"><br />
<img loading="lazy" decoding="async" class="alignnone size-large wp-image-44388" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6225-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6225-1024x683.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-768x512.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-1536x1025.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6225-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
</span></p>
<p><span data-contrast="auto">Sven Baacke, Gaggenau Head of Design, says: “The latest additions to the Vario cooling Expressive series continue Gaggenau’s approach to cooling as a considered part of kitchen and interior design – architectural in form, exacting in function, and aligned with the values of those who create with intent.”</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">Mikkel Brandt Bugge, Industrial Designer, adds: “We approached every detail with purpose – from the alignment of each shelf to the tone of the interior lighting. Our goal was to create a calm, coherent experience where function and materiality work quietly together. The flexibility of the system allows for truly personal configurations, whether through individual appliances or through the creation of a dedicated cooling ensemble.”</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">Adriane Wassmandorf Mattos, User Experience Designer, notes: “Our goal was to create an experience that feels immediate and unobtrusive. From the way the lighting responds to your presence to the structure of the interface, everything was designed to support use without calling attention to itself.”</span><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"> </span></p>
<p><span data-contrast="auto">The new models of the Vario cooling Expressive series will be available from December 2025 in key markets across Europe and from mid-2026 in North America and Asia-Pacific.</span></p>
<p><span data-ccp-props="{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:320}"><br />
<img loading="lazy" decoding="async" class="alignnone size-large wp-image-44385" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6228-1024x683.jpeg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6228-1024x683.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-768x512.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-1536x1025.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6228-2048x1366.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
</span></p>
<p><span data-contrast="auto"><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44386" src="https://identity.ae/wp-content/uploads/2026/05/IMG_6227-1024x684.jpeg" alt="" width="1024" height="684" srcset="https://identity.ae/wp-content/uploads/2026/05/IMG_6227-1024x684.jpeg 1024w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-300x200.jpeg 300w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-768x513.jpeg 768w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-1536x1025.jpeg 1536w, https://identity.ae/wp-content/uploads/2026/05/IMG_6227-2048x1367.jpeg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><br />
For more information about Gaggenau’s Vario cooling Expressive series, please visit the Gaggenau flagship in Dubai at City Walk, Building 10.</span></p>
<p><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/I2m2Z3OFmbs?si=Pdx58YmHbX4DYi3Y" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The post <a href="https://identity.ae/gaggenau-vario-cooling-expressive-series/">Gaggenau reveals the full range of the new Vario Cooling Expressive Series</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>Boffi&#124;DePadova Opens in Alserkal Avenue</title>
		<link>https://identity.ae/boffi-depadova-alserkal-avenue/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Thu, 21 May 2026 03:42:10 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Alserkal Avenue]]></category>
		<category><![CDATA[Atelio Spaces]]></category>
		<category><![CDATA[Boffi De Padova]]></category>
		<category><![CDATA[partner content]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44275</guid>

					<description><![CDATA[<p>Boffi&#124;DePadova announced the opening of a temporary pop-up space at Alserkal Avenue in Dubai, marking a significant step in its Middle East expansion ahead of its UAE flagship launch in Q4 2026. Realised in partnership with Atelio, the space introduces the group’s distinctive approach to architectural living within one of the region’s leading cultural districts. [&#8230;]</p>
<p>The post <a href="https://identity.ae/boffi-depadova-alserkal-avenue/">Boffi|DePadova Opens in Alserkal Avenue</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Boffi|DePadova announced the opening of a temporary pop-up space at Alserkal Avenue in Dubai, marking a significant step in its Middle East expansion ahead of its UAE flagship launch in Q4 2026. Realised in partnership with <a href="https://ateliospaces.com/"><u>Atelio</u></a>, the space introduces the group’s distinctive approach to architectural living within one of the region’s leading cultural districts.</p>
<p>Located in Warehouse 65, the pop-up offers an early expression of Boffi|DePadova’s integrated philosophy, where architecture, interiors and systems converge into a singular, coherent environment. Conceived as both a preview and a platform for engagement, the space invites architects, designers and clients to experience a holistic way of living shaped by precision, materiality and enduring design.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44286" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-731x1024.jpg" alt="" width="731" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-731x1024.jpg 731w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-214x300.jpg 214w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-768x1076.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution-1097x1536.jpg 1097w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_12_Large-resolution.jpg 1371w" sizes="auto, (max-width: 731px) 100vw, 731px" /></p>
<p>Boffi|DePadova brings together Boffi and De Padova into a cohesive Made in Italy system of indoor and outdoor living. Rooted in a manufacturing heritage dating back to 1934, the group continues to shape contemporary interiors through a refined balance of craftsmanship, innovation and architectural thinking.With a presence across five continents and over 50 countries, Boffi|DePadova operates more than 400 design destinations worldwide, including flagship showrooms in Milan, Paris, London and New York, reinforcing its position within the world’s leading design capitals.</p>
<p>“We are pleased to begin our collaboration with Atelio at Alserkal Avenue, one of Dubai’s most distinctive cultural districts,” says Roberto Gavazzi, President and CEO of Boffi|DePadova. “At Boffi|DePadova, we design personalised and bespoke spaces as complete environments, where every element contributes to a way of living. Dubai represents one of the most dynamic design landscapes today, and this space marks an exciting new chapter for the brand in the region ahead of our flagship opening.”</p>
<p>“Partnering with Boffi|DePadova is a natural expression of what Atelio stands for &#8211; connecting the world&#8217;s finest design culture with a region that increasingly defines it.” adds Elie Khouri, Chairman of Atelio “This is not simply a retail space, but a destination where craftsmanship, architecture and contemporary living converge. It reflects the evolving role of design within the Middle East, and the beginning of a relationship rooted in a shared commitment to excellence.”</p>
<p>“Conceived as a dynamic environment rather than a traditional showroom, the pop-up reflects a shared approach to design, where architecture, furniture and systems come together seamlessly,” says Ruggero Ottogalli, CEO of Atelio. “Activated through conversations, gatherings and discovery, the space takes on a studio-like quality, inviting architects and clients to explore materials, scale and composition within a lived environment.”</p>
<p>&nbsp;</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44328" src="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-768x1024.jpg" alt="" width="768" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-768x1024.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-225x300.jpg 225w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3-1152x1536.jpg 1152w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_CUT-BACK_UPDOWN_3.jpg 1440w" sizes="auto, (max-width: 768px) 100vw, 768px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44290" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_17_Large-resolution.jpg 1536w" sizes="auto, (max-width: 819px) 100vw, 819px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44329" src="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-768x1024.jpg" alt="" width="768" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-768x1024.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-225x300.jpg 225w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2-1152x1536.jpg 1152w, https://identity.ae/wp-content/uploads/2026/05/DE-PADOVA_HELIUM-MINI_2.jpg 1440w" sizes="auto, (max-width: 768px) 100vw, 768px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44282" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-819x1024.jpg" alt="" width="819" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-819x1024.jpg 819w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-240x300.jpg 240w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-768x960.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-1229x1536.jpg 1229w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution-370x464.jpg 370w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_5_Large-resolution.jpg 1536w" sizes="auto, (max-width: 819px) 100vw, 819px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44330" src="https://identity.ae/wp-content/uploads/2026/05/XILA_01-768x1024.jpg" alt="" width="768" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/XILA_01-768x1024.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/XILA_01-225x300.jpg 225w, https://identity.ae/wp-content/uploads/2026/05/XILA_01-1152x1536.jpg 1152w, https://identity.ae/wp-content/uploads/2026/05/XILA_01.jpg 1440w" sizes="auto, (max-width: 768px) 100vw, 768px" /></p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44281" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-731x1024.jpg" alt="" width="731" height="1024" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-731x1024.jpg 731w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-214x300.jpg 214w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-768x1076.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution-1097x1536.jpg 1097w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_4_Large-resolution.jpg 1371w" sizes="auto, (max-width: 731px) 100vw, 731px" /></p>
<p>The space unfolds as a sequence of interconnected environments where living, dining and kitchen areas flow seamlessly into one another. Sculptural seating, including the <em>Alberese XL</em> and <em>Landscape 25</em> by Piero Lissoni anchors the living area, while the <em>Tiny Blendy</em> armchair introduces a more relaxed, cinematic presence. A restrained palette of warm neutrals, natural woods and deep charcoals defines the atmosphere, layered with luminous compositions such as Elisa Ossino’s Helium collection and the linear precision Cut Back lighting by David Lopez Quincoce, creating rhythm that guides movement through the space.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44283" src="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-1536x1025.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Atelio_Alserkal-Av_2026_7_Large-resolution-2048x1366.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>At its centre, the kitchen emerges as a defined setting, where monolithic islands and finely detailed cabinetry establish a strong focal point. The dining area extends naturally from this space, with marble surfaces such as the <em>T.T.A. Stone</em> table and the round natural oak <em>Mawari</em> table echoing the material language of the kitchen.</p>
<p>This sense of continuity is articulated through a series of architectural systems that shape how the space is organised and experienced. <em>Tall Units</em> in aluminium dark tabacco and canaletto walnut, alongside melamine graphite grey oak and metal finish introduce a refined, built-in quality rooted in Boffi’s kitchen expertise. The <em>R.I.G</em>. modules by Mikal Harrsen act as open frameworks that define and organise without enclosing, creating a dialogue between kitchen, living and storage within a cohesive spatial narrative.</p>
<p>The Alserkal Avenue space will remain open until the launch of the brand’s permanent UAE flagship by the last quarter of the year.</p>
<p><em>Visit<b> </b>Boffi|DePadova &#8211; Warehouse 65, Alserkal Avenue, Dubai or <a href="http://www.ateliospaces.com">ateliospaces.com</a> for more information.</em></p>
<p>The post <a href="https://identity.ae/boffi-depadova-alserkal-avenue/">Boffi|DePadova Opens in Alserkal Avenue</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>id most wanted &#8211; May 2026</title>
		<link>https://identity.ae/id-most-wanted-may-2026/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Sat, 16 May 2026 13:49:04 +0000</pubDate>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Products]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44300</guid>

					<description><![CDATA[<p>Designed by Isidro Ferrer, these life-size models are made with a classic woodcarving technique called vareta, in collaboration with master Fallas artisan Manolo Martin. The Fallas artisan is unique to Valencia, Spain, and vareta is a traditional skill in which fine wooden strips are used to reproduce the shape (or ‘skin’) of the object they [&#8230;]</p>
<p>The post <a href="https://identity.ae/id-most-wanted-may-2026/">id most wanted &#8211; May 2026</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p dir="rtl" style="text-align: left;">Designed by Isidro Ferrer, these life-size models are made with a classic woodcarving technique called <i>vareta</i>, in collaboration with master <i>Fallas</i> artisan Manolo Martin. The <i>Fallas</i> artisan is unique to Valencia, Spain, and <i>vareta</i> is a traditional skill in which fine wooden strips are used to reproduce the shape<br />
(or ‘skin’) of the object they reflect. Re-engineering the concept of what a lamp can be through its hummingbird-like shape, wooden plumage and hanging globes of light, the finish of each piece is different owing to the raw materials used.</p>
<p>The post <a href="https://identity.ae/id-most-wanted-may-2026/">id most wanted &#8211; May 2026</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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		<title>The Chromatic Alphabet by Paola Lenti</title>
		<link>https://identity.ae/the-chromatic-alphabet-by-paola-lenti/</link>
		
		<dc:creator><![CDATA[Aneesha Rai]]></dc:creator>
		<pubDate>Tue, 12 May 2026 10:46:51 +0000</pubDate>
				<category><![CDATA[Interiors]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Milan Design Week]]></category>
		<category><![CDATA[Paola Lenti]]></category>
		<category><![CDATA[partner content]]></category>
		<category><![CDATA[Purity]]></category>
		<guid isPermaLink="false">https://identity.ae/?p=44240</guid>

					<description><![CDATA[<p>Research and experimentation has guided the work of Paola Lenti for more than 30 years. This year at Milan Design Week, the brand unveiled &#8216;The Chromatic Alphabet&#8217; — a method that reveals, at a single glance, the entire Paola Lenti universe, while also offering a concrete and intuitive tool for designers. The unique method has [&#8230;]</p>
<p>The post <a href="https://identity.ae/the-chromatic-alphabet-by-paola-lenti/">The Chromatic Alphabet by Paola Lenti</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Research and experimentation has guided the work of Paola Lenti for more than 30 years. This year at Milan Design Week, the brand unveiled &#8216;The Chromatic Alphabet&#8217; — a method that reveals, at a single glance, the entire Paola Lenti universe, while also offering a concrete and intuitive tool for designers.</p>
<p>The unique method has been extracted from the path that has enabled the company to define a distinctive, authentic and coherent design language, thanks to a rich and layered heritage of colours, fabrics, rugs, materials and surfaces. More than 40 shades have been identified, all inspired by nature and translated into the company’s textile and material vocabulary.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44242" src="https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x683.jpg" alt="" width="1024" height="683" srcset="https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x683.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x512.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1024.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Intallazione.2_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Each colour family brings together all the materials available for creating Paola Lenti products – fabrics, cords, weaves, lava stone surfaces, concrete and ceramics. Once a chromatic direction has been identified, it is possible to move freely within it, exploring all its possible combinations and shades. This approach makes each designed space exclusive and unmistakable.It took over a year of research to transform this complexity into a functional tool for designers—a definitive guide to navigating an intricate creative universe defined by its profound depth and nuance.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-44245" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_08_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44246" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_07_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44247" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_06_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44248" src="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg" alt="" width="1024" height="681" srcset="https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1024x681.jpg 1024w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-300x200.jpg 300w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-768x511.jpg 768w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta-1536x1022.jpg 1536w, https://identity.ae/wp-content/uploads/2026/05/Alfabeto-Cromatico_05_©Paola-Lenti-srl-ph.-by-Maurizio-Natta.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" />  <img loading="lazy" decoding="async" class="alignnone size-large wp-image-44250" 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<p>Colour groups can also interact with one another: different chromatic tones blend, creating more complex combinations with contrasts and resonances, hence amplifying the expression of the primary tone. Furnishing elements, such as rugs, side tables or armchairs, become chromatic and material accents capable of giving rhythm and depth to the overall composition. The result is an almost infinite spectrum of possibilities, always unique and personal. The Chromatic Alphabet, thanks to the wide range of colours and materials capable of dialoguing with the landscape without overwhelming it, accompanies the design of outdoor spaces at every stage, from the individual product to the overall atmosphere.</p>
<p><em>Paola Lenti&#8217;s local distributor in the UAE is through <a href="http://www.purity.ae">Purity</a>.</em></p>
<p><em>Photography by Maurizio Natta</em></p>
<p>The post <a href="https://identity.ae/the-chromatic-alphabet-by-paola-lenti/">The Chromatic Alphabet by Paola Lenti</a> appeared first on <a href="https://identity.ae">identity</a>.</p>
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